JEKI to Launch Color Electronic Paper Display Trial.Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, Dec 19, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) ) - East Japan Marketing & Communications (JEKI), Hitachi Hitachi (hētä`chē), city (1990 pop. 202,141), Ibaraki prefecture, E central Honshu, Japan, on the Kashima Sea. The city is a leading producer of Japan's electrical equipment. , and JR East will launch a color electronic paper display service on a trial basis on December December: see month. 14. In the trial, electronic paper displays developed by Hitachi will be exhibited in JR East trains to showcase still image ads from 30 sponsors. The trial will determine whether or not e-paper displays will be valid as an advertising medium and what types of ad content will be appropriate for it. The flat display uses Hitachi's proprietary e-paper technology that can show still images for a long period of time without power distribution, while content can be remotely rewritten with wireless equipment. Copyright [c] 2006 Japan Corporate News Network. All rights reserved. |
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