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JEEP HEADS BACK TO AUSTRALIA

 HIGHLAND PARK, Mich., April 8 /PRNewswire/ -- Chrysler Corporation (NYSE: C) is taking its Jeep(R) Cherokee back to Australia after an eight-year hiatus from the market. The right-hand-drive Cherokee, built at the Toledo (Ohio) Assembly Plant, will go on sale in Australia beginning this fall.
 The company today announced it has appointed a distributor, Chrysler Jeep Automotive Distributors, Australia, to establish a local dealer network for the sale and service of the right-hand-drive Jeep vehicles.
 The new company will immediately begin to set up a dealer network primarily in the urban areas in Australia -- Sydney, Melbourne, Brisbane, Adelaide and Perth. Chrysler Jeep Automotive Distributors, Australia will have 25 dealers by the time it launches later this year.
 "We had the successful launch of the right-hand-drive Cherokee in Japan and the U.K., so now we feel it's time to expand into Australia," said Joseph E. Cappy, Chrysler's Vice President of International Operations.
 "I believe, with the interest in four-wheel-drive vehicles, the Jeep will be a big hit in Australia," said Cappy.
 Chrysler expects to sell about 1,000 right-hand-drive Cherokees this calendar year in Australia. Chrysler will build about 7,000-8,000 right-hand-drive Cherokees built at its Toledo Assembly Plant this calendar year for markets into Europe, Japan and Australia.
 Patrick R. Smorra, General Manager of International Sales and Marketing for Chrysler, said Jeep will return with the single model for the time being.
 "We will take things one step at a time. We intend to price our vehicles competitively, establish a comprehensive dealer network and offer first-class customer service," Smorra said.
 Australia has an industry of about 500,000 new vehicles per year, of which about 20 percent are imported. The 4X4 market has grown from 3 percent of the market in 1980 to more than 13 percent last year.
 The company plans to launch its retail sales in October at the Australia Motor Show in Sydney. Specific pricing will be available at that time.
 -0- 4/8/93
 /CONTACT: Tony Cervone of Chrysler, 313-956-2894/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

ML -- DE026 -- 4303 04/08/93 14:24 EDT
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Publication:PR Newswire
Date:Apr 8, 1993
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