JDG Communications Wins Largest-Ever GSA Integrated Marketing Services BPA Award Campaigns Will Support Reorganized GSA Brands.FALLS CHURCH, Va. -- JDG Communications, Inc., today announces a Blanket Purchase Agreement (BPA BPA British Paediatric Association. ) award from the General Services Administration The General Services Administration (GSA) was established by section 101 of the Federal Property and Administrative Services Act of 1949 (40 U.S.C.A. § 751). The GSA sets policy for and manages government property and records. (GSA (1) (Global mobile Suppliers Association, Sawbridgeworth, U.K., www.gsacom.com) A membership organization of suppliers of GSM products and services. Its goal is to promote GSM as the worldwide mobile communications standard. See GSM Association and GSM. ), with a potential value of $25M over five years, and is the largest award in JDG's 25-year history. JDG will provide GSA's new Federal Acquisition Service (FAS) Enterprise Marketing Network with a broad array of advertising, integrated marketing, branding, and communication services across all of GSA's business lines, to increase efficiency, lower government spending, and improve performance. "JDG's seven-year performance history with GSA will be the foundation for new cost-effective synergies for GSA's advertising and marketing efforts," said JDG President Len Johnson. "Our understanding of government marketing and experience in providing creative design, marketing, and branding services for Federal awareness campaigns makes us well-suited to help GSA achieve its awareness, branding and message consistency goals," he said. Johnson added that he expects to leverage JDG's extensive experience in developing award-winning creative services for the Federal sector to gain greater recognition of GSA's acquisition options. Working within an established GSA brand identity, JDG's marketing team will provide market research and target audience analysis services; planning and strategic media analysis; and advertising, promotional, and educational tools to support the reorganized GSA. Recent JDG contracts include a U.S. Agency for International Development (USAID USAID United States Agency for International Development USAID Agencia de los Estados Unidos para el Desarrollo Internacional (Spanish) ) Branding and Graphic Standards Manual, the Federal Trade Commission's (FTC FTC See Federal Trade Commission (FTC). ) "Do Not Call" Registry Campaign, and the Defense Finance Accounting Service's (DFAS) "myPay" awareness campaign. Recent JDG marketing industry awards for government communication excellence include 2005 Silver Inkwell inkwell GI surgery A surgically constructed vagination-'intussusception' of a short sleeve of esophagus sewn into the stomach which, as intragastric pressure ↑, is compressed, forming a functional valve–eg, Nissen fundoplication. See Nissen procedure. Awards from the Washington, DC chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. (IABC) for the U.S. Agency for International Development's (USAID) "Global Branding Campaign"; for the Defense Finance Accounting Service's "myPay Awareness Campaign"; for the U.S. Small Business Administration's "SBA Message Development Marketing Research"; and an American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Washington Chapter "M" Award, as 2005 Marketer of the Year. About JDG Communications JDG's Communications, Inc., is a full-service marketing firm that specializes in providing strategic marketing services that include research and strategy; creative execution of marketing, branding, and identity programs; public outreach campaigns; Web site design and e-marketing services; and consumer and b2b sales marketing support materials. |
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