Printer Friendly

JCPENNEY TO MARKET CATALOG MERCHANDISE THROUGH INTERACTIVE CHANNEL

 DALLAS, Dec. 1 /PRNewswire/ -- J. C. Penney Company, Inc. (NYSE: JCP) will soon use interactive television for marketing selected JCPenney catalog merchandise through IT Network's Interactive Channel.
 IT Network and JCPenney will make available selected catalog items to customers participating in a trial of the Interactive Channel in approximately 150 households in Denton, Texas. IT Network, headquartered in Dallas, will begin its interactive TV trial in Denton during December and plans to begin offering JCPenney merchandise during the first quarter of 1994.
 "It's clear that aggressive retailers like JCPenney see the marketing potential of interactive television," said John Reed, executive vice president of marketing and strategic development for IT Network.
 "We're pleased to be working with IT Network to discover the potential benefits of new interactive media for retailers like JCPenney," said William E. McCarthy, president of JCPenney Catalog. "JCPenney recognizes the important role that consumer interactive services will play in the retailing environment of the future".
 The JCPenney merchandise that will be available initially includes the spring/summer Worthington women's apparel and Stafford men's dress shirts in addition to electronics, home furnishings, and fitness equipment.
 To make a purchase, Interactive Channel viewers will browse through an index of catalog merchandise using a television remote control; select an item to view photographs of the product and hear descriptions on their televisions; and then may purchase the merchandise electronically.
 Interactive catalog purchases will be billed to the customer's selected credit card. For added convenience, credit card numbers can be pre-programmed into the Interactive Channel's system, allowing customers to confirm the preferred method of payment. All orders will be transmitted daily to JCPenney for processing. There will be no transaction fee for customers ordering through the Interactive Channel.
 "Customers can expect the same level of value, quality and customer service that they currently receive from JCPenney," said Jose Munoz, JCPenney marketing programs manager. "The only difference is that they can order through their television rather than using their phone."
 IT Network's Interactive Channel is designed to provide a variety of interactive information services via the television over existing coaxial cable systems. The interactive programming that can be delivered in response to the user's request includes news, weather, sports, movie reviews, financial information, games, home shopping and other transaction processing. Users will be able to view a series of still, photographic-quality color images, accompanied by sound.
 IT Network, Inc., a privately held company, operates an interactive telephone network which provides advertiser-supported interactive information services via the telephone in 44 ADIs throughout the United States. The company is developing and testing the Interactive Channel, which is designed to provide a broad range of interactive information services via television over existing coaxial cable systems.
 JCPenney, based in Plano, Texas, is the only national department store and catalog retailer. The dominant portion of its business consists of providing merchandise and services to consumers through stores, including catalog operations. JCPenney markets predominantly family apparel, shoes, jewelry, accessories, and home furnishings.
 -0- 12/1/93
 /CONTACT: Amy Knight of IT Network, 214-369-8491, ext. 136; Brian Renaud of Edelman Public Relations Worldwide, 214-443-7578; or Duncan Muir of JCPenney, 214-431-1329/
 (JCP)


CO: J. C. Penney Company, Inc.; IT Network, Inc. ST: Texas IN: REA ENT SU:

GK-SP -- NY052 -- 9200 12/01/93 11:11 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Dec 1, 1993
Words:545
Previous Article:ARGOSY GAMING COMPANY TO BUILD NEW RIVERBOAT
Next Article:BELL ATLANTIC ACCELERATES NETWORK DEPLOYMENT; WILL ISSUE RFQ FOR NEW TECHNOLOGY PLATFORM THAT WILL OPEN DOOR TO NEW CUSTOMER APPLICATIONS AND REVENUE...
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters