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JCPENNEY SALES UP 13.7 PERCENT IN NOVEMBER

 PLANO, Texas, Dec. 2 /PRNewswire/ -- Total sales for J. C. Penney Company, Inc. for the four weeks ended November 27, 1993, increased 13.7 percent to $1,960 million from $1,724 million in the comparable 1992 period.
 Sales of JCPenney stores for the month increased 12.9 percent to $1,444 million from $1,279 million in the 1992 period. On a comparable store basis, that is stores open at least a year, sales increased 12.3 percent.
 William R. Howell, chairman of the board, said that the Company's strategy of offering high quality, value-oriented merchandise combined with a new marketing campaign produced sales significantly above plan during the period. All merchandise divisions - women's, men's, children's, and home - and catalog registered strong gains in the month. Among the standouts in JCPenney stores were women's and men's sportswear, athletic apparel, jewelry, boys' apparel, shoes, and bedding and bath accessories. In catalog, which achieved a 20 percent sales gain, the standouts were women's sportswear, jewelry, toys, athletic apparel, luggage, and bedding and bath accessories.
 For the 43 weeks ended November 27, 1993, sales of JCPenney stores were up 4.8 percent to $10,767 million from $10,280 million for the same period a year earlier. On a comparable store basis, sales increased 4.2 percent.
 Sales Summary
 ($ in millions)
 Percent
 Period ended Increase(Decrease)
 Nov. 27, Nov. 28, All Comparative
 1993 1992 Units Units
 4 weeks
 JCPenney stores $ 1,444 $ 1,279 12.9 12.3
 Catalog 406 339 20.0
 Drug stores 110 106 3.1 6.2
 Total Company $ 1,960 $ 1,724 13.7
 Percent
 Period ended Increase(Decrease)
 Nov. 27, Nov. 28, All Comparative
 1993 1992 Units Units
 43 weeks
 JCPenney stores $10,767 $10,280 4.8 4.2
 Catalog 2,716 2,475 9.8
 Drug stores 1,139 1,089 4.5 6.8
 Total Company $14,622 $13,844 5.6
 -0- 12/2/93
 /CONTACT: Duncan Muir of J.C. Penney, 214-431-1329/
 (JCP)


CO: JCPenney; J.C. Penney Company, Inc. ST: Texas IN: REA SU: SLS

LG -- NY016 -- 9599 12/02/93 08:19 EST
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Publication:PR Newswire
Date:Dec 2, 1993
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