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JCPENNEY ANNOUNCES RECIPIENTS OF TENTH ANNUAL MINORITY SUPPLIER DEVELOPMENT AWARDS

 DALLAS, July 15 /PRNewswire/ -- J.C. Penney Company, Inc. (NYSE: JCP) today announced the 18 winners of the company's tenth annual Minority Supplier Development Awards at a reception near JCPenney's Home Office in Plano, Texas. The awards honor minority suppliers and JCPenney associates (employees) who have been instrumental in developing professional relationships between the company and the minority business community.
 James E. Oesterreicher, president of JCPenney Stores and Catalog, presented the 1993 supplier grand award to Carlos Morales, president and chief executive officer of Arbek Furniture of Chino, Calif. Mr. Morales and Daniel Torres, the owners of Arbek, began designing, manufacturing, and marketing their innovative line of oak bedroom furniture in 1982. The associate grand award winner in the merchandising division is Robert Blackwell, senior buyer of furniture in the Home Office, who was instrumental in developing the relationship with Arbek. The grand award winner among non-merchandising associates was Mel Kemp, assistant operations manager at the Milwaukee catalog distribution center. While serving on the executive board of the Wisconsin Minority Supplier Development Council, he trained minority suppliers in communications, business planning, and forecasting.
 According to Terry S. Prindiville, executive vice president and director of support services, the Minority Supplier Development Awards were created to recognize businesses and JCPenney associates for outstanding performance and contribution to the company's ongoing Minority Supplier Development Program. JCPenney currently purchases merchandise and services totaling more than $390 million from among the 1,900 minority-owned businesses in areas such as fashion, cosmetics, administrative services, construction services and data processing.
 "The JCPenney Minority Supplier Development Program reflects our commitment to improving the economic position of minority groups through the encouragement of minority business concerns," said Prindiville, who is also vice chairman of the National Minority Supplier Development Council. "We strongly support programs that enable all groups to share in the promise of America, and we believe that minority supplier development is just good, common sense."
 1993 AWARD RECIPIENTS
 In addition to Arbek Furniture, the supplier grand award winner, and Robert Blackwell and Mel Kemp, associate grand award winners, JCPenney this year recognized seven suppliers and eight JCPenney associates as divisional winners of the Minority Supplier Development Awards. Divisional supplier award recipients are:
 -- Castle Mailing Company of Dallas provides mailing services
 to the JCPenney Life Insurance Company in Plano.
 -- Computize of Dallas supplies the Home Office with computer
 products.
 -- Falcon Productions of Coral Gables, Florida, provides
 production and direction of Spanish TV spots.
 -- G & G Industries of Dallas provides construction services.
 -- Luv Life Collectibles of Gasden, Alabama, supplies the Home
 Office with art and collectibles depicting the African
 American community.
 -- Mitchell's Delivery & Courier Service of Dallas supplies
 administrative services in the Home Office with mail shuttle
 services.
 -- Modern Maintenance of Overland Park, Kansas, provides
 janitorial services to the catalog distribution center in
 Kansas City.
 The divisional associate award recipients in the merchandising division in the Home Office are:
 -- Gary Fischer, buyer in the children's division.
 -- Valerie Ragster, buyer in women's accessories.
 -- Laura Varner, buyer in the men's division.
 This year's divisional non-merchandising associate award recipients are:
 -- Karen Carson, secretary in the credit processing center in
 San Antonio, Texas.
 -- Richard Cartwright, support services manager in
 administrative services at the Home Office in Plano, Texas.
 -- Sam Hicks, senior merchandising manager at the JCPenney
 store in Chattanooga, Tennessee.
 -- Marie Lacertosa, buyer in non-resale purchasing at the Home
 Office.
 -- Pamela Pack, administrative budget manager in information
 systems at the Home Office.
 NOMINATION AND JUDGING PROCEDURES
 Suppliers nominated for the JCPenney Minority Supplier Development Awards must have at least 51 per cent ownership and control by minority individuals, including Blacks, Hispanics, Orientals, Eskimos, Aleuts, Hasidic Jews, Asian Indians and American Indians. Companies also must provide some type of goods or services to JCPenney.
 All JCPenney associates involved in the Minority Supplier Development Program are eligible to nominate suppliers and fellow associates to receive the awards. Nominations are submitted to divisional presidents who determine divisional winners based on their level of contribution to the program throughout the year. An independent panel of judges then selects the winners of the supplier and associate grand awards from among the divisional winners.
 This year's panel of judges was Margo Posey, executive director, Dallas/Fort Worth Minority Business Development Council; Harriet Michel, president, National Minority Supplier Development Council; Jose Canchola, chairman, United States Hispanic Chamber of Commerce; May Ling Tong, executive director, New England Regional Minority Purchasing Council; and Loretta Young, acting director, U.S. Department of Commerce, Minority Business Development Agency.
 "JCPenney's Minority Supplier Development Program is worthwhile because everyone involved benefits," said Prindiville. "Minority-owned businesses gain valuable understanding of JCPenney's purchasing operations, while our company gains access to a more diversified base of suppliers. As a result, our customers benefit by receiving the finest quality products and services available."
 J.C. Penney Company, Inc., the nation's largest department store, has stores in all 50 states and Puerto Rico. The company employs more than 192,000 associates in the United States.
 -0- 7/15/93
 /CONTACT: Duncan Muir of J.C. Penney Company, Inc., 214-431-1329/
 (JCP)


CO: J.C. Penney Company, Inc. ST: Texas IN: REA SU:

TM -- NY106 -- 2264 07/15/93 18:21 EDT
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