JCB Launches Phase 2 of True Guam Campaign; Over 13,000 Prizes Provided by Participating Businesses.Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, June June: see month. 20, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - JCB JCB Noun trademark, Brit a large machine used in building, that has a shovel on the front and a digger arm on the back [initials of Joseph Cyril Bamford, its manufacturer] JCB® n abbr , the only international payment brand based in Asia, and its subsidiary JCB International, in cooperation with the Guam Guam (gwäm), Chamorro Guåhan, the largest, most populous, and southernmost of the Mariana Islands (see also Northern Mariana Islands, an unincorporated territory of the United States (2005 est. pop. Visitors Bureau, will be launching phase two of the successful True Guam Campaign from 1 July July: see month. 2006 through 31 January January: see month. 2007. The first phase of the True Guam Campaign ran from 16 December December: see month. 2005 through 31 May 2006. A cooperative endeavor between the JCB payment brand and the Guam Visitors Bureau, this innovative project promoted Guam as an attractive destination among JCB's 56 million cardmembers and motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo increased spending on Guam with the objective of strengthening the local tourist economy. The number of visitors using their JCB card on Guam during the campaign period (figures are as of the end of April) was 6,500 more than the same period last year. While this did not meet the initial target of an additional 10,000 visitors using their JCB card, total JCB card sales volume increased significantly by 500 million yen, indicating the level of visitor interest in the campaign and the increase in opportunities to use the JCB card on Guam. Major factors in this success were effective use of JCB, GVB GVB Gemeentevervoerbedrijf (Dutch: Municipality Transport Company of Amsterdam) GVB Generalized Valence Bond (Quantum chemistry) GVB Guam Visitors Bureau GVB Götz Von Berlichingen , and participating business' own media including web sites, JCB member magazines, and in-store displays on Guam to raise awareness of the campaign through a wide array of channels, as well as through the efforts of participating local merchants. The True Guam Campaign is the first time the Guam Visitors Bureau has supported a joint promotion between Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and and local businesses, and the success of phase one of the campaign shows that public and private sectors are working together effectively to attract more tourists. Phase two of the True Guam Campaign will be even more exciting than the first, thanks to the alliance of three major corporations in Japan and nine commercial enterprises on Guam. In particular, participating businesses have significantly increased the number of prizes available to over 13,000. In this phase of the campaign, JCB cardmembers only have to show their card to receive a special gift (see 'more information about the True Guam Campaign,' below). Over the seven-month period of the campaign, JCB has set a target of an increase in JCB card sales of 700 million yen over last year, or 100 million yen each month. In addition, the Guam Visitors Bureau will be providing full-scale full-scale adj. 1. Of actual or full size; not reduced: a full-scale model. 2. Employing all resources; not limited or partial: support for this promotion. The number of Japanese travelers to Guam is increasing, with about 950,000 visitors in 2005 (5.4% more than the prior year). Currently more than 70 charter flights from Japan to Guam are scheduled for the upcoming summer season, and Japanese tourist figures are expected to rise. JCB anticipates increasing registration for the True Guam Campaign as well. More information about the True Guam Campaign
Date: 1 July 2006 - 31 January 2007
Overview: JCB cardmembers receive one chance in a lucky draw for every
US$200 spent on Guam using the JCB card. The lucky draw is
held at the DFS Galleria Guam Customer Service Counter, and
prizes (13,931 prizes in all) are awarded immediately. In
addition, every cardmember showing the JCB card at
participating merchant locations will receive a JCB original
beach ball.
Prizes:
Prize Name Prize Number of prizes
True Guam Prize Trip to Guam via 50
Continental Airlines (JPY100,000)
Shopping Prize USD50 DFS Gift Certificate 1,000
Marriot Prize Certificate for 2 night stay at
for 2 persons at Guam Marriot Resort & Spa 1
US$100 Bonus Bucks Coupon 200
Continental Original key chain 40
Airlines Prize
Travelex Prize Original goods 50
DFS Prize Original goods 5,000
Guam Premium Original umbrella 140
Outlets Prize
Micronesia Mall Original goods 1,000
Prize
Tumon Sands Original goods 310
Plaza Prize
Hard Rock Cafe Original key chain 2,000
Prize
Planet Hollywood US$10 Restaurant gift certificate 1,000
Prize
T.G.I. Friday's US$10 Restaurant gift certificate 1,000
Prize
Alupang Beach Original goods 400
Club Prize
SandCastle Prize Original bag 200
Guam Visitors Original goods 1,000
Bureau Prize
Participants: Continental Airlines, Marriot International, Travelex, DFS (Distributed File System) An enhancement to Windows NT/2000 and 95/98 that allows files scattered across multiple servers to be treated as a single group. With Dfs, a network administrator can build a hierarchical file system that spans the organization's LANs and Galleria Guam, Micronesia Mall Micronesia Mall, located in Dededo, is the largest shopping center on the island of Guam. A mix between an outlet mall and an indoor, American-style shopping mall, Micronesia Mall's sole anchor is Macy's, which is also the only Macy's store west of Hawaii. , Guam Premium Outlets, Micronesia Mall, Tumon Sands Plaza, Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to Guam, Planet Hollywood, T.G.I Friday's, Alupang Beach Club, SandCastle sand·cas·tle n. 1. A castlelike structure built of wet sand, as by children at a beach. 2. Something that lacks substance or significance. . About Guam Visitors Bureau The Guam Visitors Bureau is a public, non-profit membership corporation created to stimulate interest in Guam as a travel destination and to encourage the development of the island's visitor industry. GVB's foremost responsibility is to develop, promote, and facilitate travel to Guam from Japan and throughout the world. For more information, visit the GVB online at: www.visitguam.org. About JCB JCB is an international credit card brand and the largest card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 13 million merchants and spans 190 countries and territories. JCB cards are now issued in 20 countries and territories, with 55.99 million card members. As part of its international growth strategy, JCB has formed alliances with more than 320 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solutions company, JCB is committed to providing high-quality payment services to customers, merchants, and partners. For further information, please visit the JCB homepage at: www.jcb-global.com/english or www.jcbcorporate.com/english/. Source: JCB Contact: Kazumi Kinoshita International Planning JCB Co., Ltd. kazumi.kinoshita@jcb.co.jp +81 3 5778 8390 Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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