JCB Launches Discover Aloha Hawaii Project with Support of Hawai'i Tourism Japan.Honolulu Honolulu (hŏn'əl  `l, hōnō–), city (1990 pop. , HI, Mar 13, 2006 - (JCN JCN Japan Corporate NewsJCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - JCB JCB Noun trademark, Brit a large machine used in building, that has a shovel on the front and a digger arm on the back [initials of Joseph Cyril Bamford, its manufacturer] JCB® n abbr , the only Asia-based international payment brand, and its international subsidiary JCB International under the support of Hawai'i Tourism Japan, today announced the launch of the JCB Discover Aloha Hawaii Hawaii, island, United States Hawaii, island (1990 pop. 120,217), 4,037 sq mi (10,456 sq km), largest and southernmost island of the state of Hawaii and coextensive with Hawaii co.; known as the Big Island. Project. The project will run from 1 April 2006 until 31 March 2007. "We are confident that this project will contribute to the economy of Hawaii by attracting more tourists to visit the Islands and encouraging them to enjoy shopping more while they are here," said Mr. Eiji Eiji (Japanese: 永治) was a Japanese era name (年号, nengō, lit. year name) after Hōen and before Kōji. This period spanned the years from 1141 through 1142. Matsushita, General Manager, International Sales Promotion Dept. at JCB in Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. . JCB, with 56 million cardmembers and over 13 million merchants worldwide, will take full advantage of its marketing expertise to raise awareness of Hawaii as an attractive destination through a wide range of customer channels. With the support of Hawai'i Tourism Japan, the JCB Discover Aloha Project is anticipated to boost the Hawaii tourist industry by bringing more Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and tourists to Hawaii and offering incentives to motivate increased spending once they arrive. JCB has joined with a number of other major corporations in Japan and with local businesses and shopping mall associations in Hawaii for this project, which takes advantage of all these alliance member customer channels to promote the Hawaii tourist market. Specific promotional strategies include: The JCB Discover Aloha Campaign Under the same "Discover Aloha" theme as the Hawaii Tourism Japan, the JCB Discover Aloha Campaign gives visitors using the JCB card in Hawaii a chance to win a grand prize of a free return trip to the Islands and many other attractive prizes provided by alliance partners. This campaign is designed to motivate increased tourist spending in Hawaii. The JCB Shopping & Dining Passport passport Document issued by a national government identifying a traveler as a citizen with a right to protection while abroad and a right to return to the country of citizenship. It is normally a small booklet containing a description and photograph of the bearer. , Hawaii Special Edition This pocket-sized brochure is packed with useful information for visitors to Hawaii, and lists 124 stores, restaurants, and other merchants giving JCB cardmembers special discounts and other premiums. The Special Edition features campaign information and advertisements for alliance members. Waikiki Trolley trolley: see streetcar. Free Ride During the JCB Discover Aloha Campaign period, JCB cardmembers can ride selected Waikiki Trolley routes for free when showing the JCB card. In addition to the JCB Discover Aloha Hawaii Project, JCB has decided to make a donation every year to an environmental protection organization to protect beautiful natural resources of Hawaii. In cooperation with alliance partners in Japan and Hawaii, and with the support of Hawai'i Tourism Japan, the JCB Discover Aloha Hawaii Project is expected to increase JCB card spending in Hawaii by USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 45 million over the previous year. JCB is planning on-going implementation of similar projects with wider participation in order to continue benefiting the Hawaii tourist economy as well as visitors to Hawaii over the long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. . About JCB JCB is an international credit card brand and the largest card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 13.16 million merchants and spans 190 countries and territories. JCB cards are now issued in 19 countries and territories, with 55.99 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. JCB's corporate philosophy of "Service from the heart", a commitment to responsive and high-quality service, continues to guide it as it creates the future together with its customers, merchants and partners. For more information, please visit: www.jcb-global.com/english or www.jcbcorporate.com/english. Source: JCB Contact: JCB Co., Ltd. International Strategy Planning Department Kazumi Kinoshita kazumi.kinoshita@jcb.co.jp +81-3-5778-8390 Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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