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JCB Celebrates its 8th Anniversary in the Philippines.


Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay.  and Manila Manila (mənĭl`ə), city (1990 pop. 1,601,234), capital of the Philippines, SW Luzon, on Manila Bay. Manila is the center of the country's largest metropolitan area, its chief port, and the focus of all governmental, commercial, industrial, , Philippines, Sept 30, 2005 - (JCN JCN Japan Corporate News
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JCN joint communications network (US DoD) 
 Newswire) - The JCB JCB
Noun

trademark, Brit a large machine used in building, that has a shovel on the front and a digger arm on the back [initials of Joseph Cyril Bamford, its manufacturer]

JCB® n abbr
 brand is celebrating the 8th anniversary of the opening of its representative office in the Philippines with a renewed commitment to offering products and services that please customers, and supporting those products with the service that JCB cardmembers have come to appreciate worldwide.

Mr. Shunichi Hatano, Chief Representative at JCB International, Manila Representative Office said, "We are very happy with our success so far, and eager to work even harder from now on." He added, "Strategically we are aiming to increase cardmember base and market share in the Philippines by focusing on improving services to enhance cardmember satisfaction."

JCB is promoting JCB card use with the P1 Million JCB Credit Reload (1) To load a program from disk into memory once again in order to run it. Reload is entirely different than reinstall. Reinstall means that you have to run the install program from a CD-ROM or floppy disk and perform the installation procedure over again.  campaign from August through October 2005, which offers a grand prize of one million pesos and many other cash credit prizes under the slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Slogans vary from the written and the visual to the chanted and the vulgar.
 "enriching your life". This catch phrase also played a part in the JCB TV ad campaign in April, featuring Asia's bow of respect that symbolizes JCB's unique role as the only Asia-based international credit card. JCB is concurrently accelerating signing up merchants to increase acceptance and prioritize pri·or·i·tize  
v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem

v.tr.
To arrange or deal with in order of importance.

v.intr.
 affiliating those merchants where JCB cardmembers frequently visit.

In order to capture a significant share of the remaining untapped cardmember base in the Philippines, JCB is offering innovative products such as myDream JCB, launched in 2003 by Bankard, with a uniquely low annual fee of P800, compared to the usual P1,200, and a finance charge rate of 2.5% compared to the usual range of 3.25%-3.5%, to appeal to this vast consumer market.

On the other hand, EasyPay JCB Card, released on the market last year by Equitable equitable adj. 1) just, based on fairness and not legal technicalities. 2) refers to positive remedies (orders to do something, not money damages) employed by the courts to solve disputes or give relief. (See: equity)


EQUITABLE.
 CardNetwork, has the lowest monthly minimum income of P5,000 and is specifically designed to appeal to the ordinary worker with an annual fee only one-third of the average annual fee of other credit cards, and a unique installment plan tailored to the ordinary worker's salary payment cycle. The EasyPay JCB Card features are targeted to the mass market.

JCB has had a presence in the Philippines in the acquiring business since 1982 and in card issuing since 1996. JCB is looking forward to working even more closely with its partners in the Philippines for many years to come.

Copyright [c] 2005 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2005 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCN Newswires
Date:Sep 30, 2005
Words:401
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