JCB Announces New Brand Slogan, "Good times start here.".Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, June June: see month. 1, 2007 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - JCB JCB Noun trademark, Brit a large machine used in building, that has a shovel on the front and a digger arm on the back [initials of Joseph Cyril Bamford, its manufacturer] JCB® n abbr , a major global payment brand and leading credit card issuer and acquirer in Japan, today announced the new brand slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. "Good times start here.", as part of its new global branding strategy. The new JCB Emblem announced in February February: see month. will start appearing at selected JCB acceptance merchant locations worldwide today. With a superior reputation for providing high-quality service as a travel and entertainment card, JCB is a global payment brand of choice in 20 countries and territories worldwide. The new JCB slogan, "Good times start here.", conveys a sense of expectation - good things happen when you use the JCB card, and confidence - JCB card is the right choice. JCB was a pioneer in introducing credit card payment to Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and consumers, and for over forty years has led the payment industry in Japan with the support of consumers and its many partners including retailers and service providers. The only Japan-based card to go international, JCB now has a solid foundation as one of the major international payment card brands, with over 350 partner corporations supporting a network of millions of merchants in 190 countries and territories. "Our new brand slogan and emblem are an important initiative for JCB as a global payment brand," said Yo Imanishi, Senior Vice President of Marketing Planning Department and Head of the New Branding Project at JCB. "With ongoing efforts to stay ahead of diversifying consumer needs and a rapidly changing market, JCB is committed to providing new products, services and solutions that will become the standards of the future, enhancing the value of the JCB brand even further." About JCB Co., Ltd. JCB is an international credit card brand and the largest card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 14 million merchants and spans 190 countries and territories. JCB cards are now issued in 20 countries and territories, with more than 59 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to provide the responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcb-global.com/english or www.jcbcorporate.com/english. Source: JCB Co., Ltd. Contact: Kazumi KINOSHITA / Tomomi SAKAE Brand Promotion & Strategic Alliances Group International Strategy Planning Department JCB Co., Ltd. +81-3-5778-8390 kazumi.kinoshita@jcb.co.jp / tomomi.sakae@jcb.co.jp Japan Corporate News Network. All rights reserved. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion