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JAPANESE KIDS' CRAZE GEARING FOR U.S. DEBUT.


Byline: - Valerie Kuklenski

Just when we were collectively putting Pokemon behind us, the importer of that kids' market phenomenon, Alfred R. Kahn's 4Kids Entertainment, dishes up the latest Japanese anime fad.

``Yu-Gi-Oh!'' airing at 10:30 a.m. Saturdays on Kids WB, is an adventure series set in the not-too-distant future that pits good teens against evil - well, evil everything, from a guy named Pegasus with a strangely powerful left eye to a wide range of monsters that are part of a dangerous game Yugi and his friends are playing.

Like Pokemon, ``Yu-Gi-Oh!'' will be more than just a TV show. It already is a mega-craze in Japan where its licensees have sold more than $2 billion in video games See video game console. , trading cards, comics and other goods in the past two years. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the brand is carried by Nintendo, TYCO TYCO Thank You Captain Obvious , Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. , World Championship Wrestling For the Australian professional wrestling promotion, see World Championship Wrestling (Australia). For the poet, see William Carlos Williams.

World Championship Wrestling (WCW) was an American professional wrestling promotion which existed from 1988 to 2001.
 and others.

If there's any question whether 4Kids knows how to ring American cash registers, consider one of Kahn's first marketing triumphs: Cabbage Patch dolls.

``YU-GI-OH!''

Where: The WB.

When: 10:30 a.m. Saturdays.
COPYRIGHT 2001 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Date:Oct 6, 2001
Words:182
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