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JAPANESE INDUSTRY GROUP TO PROMOTE U.S. SEMICONDUCTOR SALES IN JAPAN

JAPANESE INDUSTRY GROUP TO PROMOTE U.S. SEMICONDUCTOR SALES IN JAPAN
 SAN JOSE, Calif., Sept. 17 /PRNewswire/ -- The Japanese semiconductor industry today formally opened its UCOM California office to help U.S. semiconductor manufacturers increase their sales in Japan. The Users' Committee of Foreign Semiconductors (UCOM), a division of the Electronic Industries Association of Japan (EIAJ), said the new office will devote special attention to small- and medium-sized U.S. chip manufacturers.
 "Not all foreign suppliers can set up facilities in Japan. UCOM has established its California office to assist those suppliers who do not have adequate means of entering the Japanese market," UCOM Chairman Nobuo Kanoi said. "The UCOM California office hopes to act as both a stepping stone and an open doorway to new business ties between foreign suppliers and Japanese users."
 Kanoi said the California office will provide business and technical information to American chip manufacturers seeking to compete in the Japanese market. He said the office will gather and distribute user and supplier information, promote design-in activities and encourage industry cooperation through participation in activities such as trade missions, seminars and symposia. The office will also regularly share market information with its American counterpart, the Semiconductor Industry Association (SIA).
 Ryohei Iketani, director of UCOM California, said he has been in touch with numerous U.S. suppliers in recent months and has been excited by the response.
 "Many smaller American companies are making unique products which have significant potential in the Japanese market. By providing advice on matters such as establishing a sales base or design-in project, putting them in touch with potential users or facilitating the exchange of needed information, we can help them take the first step into the Japanese market," Iketani said.
 The UCOM California office is geared specifically to those small- and medium-sized American manufacturers who do not have the means to establish a physical presence in Japan. In addition to providing access to some of Japan's largest corporate consumers of semiconductors, the UCOM office can also serve as a point of contact to over 100 small- to medium-sized Japanese chip purchasers.
 UCOM was established in May 1988 to promote the import into Japan of competitive, high-quality semiconductors and promote free international trade. UCOM, with its 62 member companies, has a history of cooperation with the SIA, including cosponsorship of trade missions, seminars and symposia on expanding market access.
 The UCOM California office is completely funded by the EIAJ. It represents the first time a foreign trade association has opened an office exclusively for the promotion of U.S. semiconductor sales to Japan.
 -0- 9/17/92
 /CONTACT: Haidee Schwartz for the Electronic Industries Association of Japan, 202-434-8543/ CO: Electronic Industries Association of Japan ST: California IN: CPR SU:


DC -- DC012 -- 0699 09/17/92 13:30 EDT
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Date:Sep 17, 1992
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