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JAMES RIVER ADVERTISING TO DDB NEEDHAM

 JAMES RIVER ADVERTISING TO DDB NEEDHAM
 NEW YORK, July 29 /PRNewswire/ -- James River Corporation's consumer


products business and DDB Needham, New York announced today that advertising responsibility for James River's consumer brands had been assigned to DDB Needham. This assignment came as a result of a review initiated by James River last May.
 James River's consumer brands include Northern(R) bathroom tissue, Brawny(R) paper towels, and Dixie(R) paper cups and plates.
 -0- 7/29/92
 /CONTACT: Dick Elder of James River, 203-854-2000, or Lou Tripodi of DDB Needham, 212-415-2109/ CO: DDB Needham; James River Corporation ST: New York, Connecticut IN: ADV SU: CON


SM-CK -- NY037 -- 4516 07/29/92 10:36 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 29, 1992
Words:114
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