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JAMES ESKRIDGE DESIGNATED TO BE PRESIDENT OF FISHER-PRICE

 LOS ANGELES, Nov. 3 /PRNewswire/ -- John W. Amerman, chairman and chief executive officer of Mattel Inc., today announced that James A. Eskridge, Mattel's executive vice president, has been designated to become president of Fisher-Price upon completion of the proposed merger involving Mattel and Fisher-Price.
 Amerman said that Eskridge has played a key role in Mattel's five- year record of continuous profitable growth. "Jim has been a principal member of a management team that has made Mattel a very successful company. His outstanding strategic vision and proven management ability make him well-suited for this position as head of the Fisher-Price team."
 Ronald J. Jackson, chairman, president and chief executive officer of Fisher-Price, will relinquish his executive position upon completion of the merger, but will become a member of the Mattel Inc. board of directors, along with E. Robert Kinney and John H. Mullin III, members of the current Fisher-Price board.
 Eskridge, 50, joined Mattel as executive vice president and chief financial officer in 1988. His previous experience includes 13 years with General Motors, and 5 years with General Mills, including the position of chief financial officer for the company's toy, fashion and specialty retail groups. Born in San Diego, Eskridge received a bachelor's degree in economics from the University of California at Riverside in 1968, and was a Baker Scholar at Harvard School of Business where he received an MBA in 1975.
 Eskridge will maintain responsibility as chief financial officer for Mattel until the merger is completed, at which time Michael G. McCafferty, Mattel's senior vice president and treasurer, has been designated to become the company's chief financial officer. Both Eskridge and McCafferty will report to John W. Amerman.
 McCafferty, 55, joined Mattel as senior vice president and treasurer in 1985. He previously held key financial positions with Crown Zellerbach Corp., Kaiser Aetna and First National City Bank in New York City. Born in Poteau, Okla., McCafferty received a bachelor's degree from the University of Oklahoma, and an MBA from Stanford University.
 Mattel and Fisher-Price will each hold special stockholder meetings on Tuesday, Nov. 30, 1993 for the purpose of voting on the proposed merger. Assuming approval by stockholders and the satisfaction of certain other conditions, it is expected that the merger, by which Fisher-Price will become a wholly owned subsidiary of Mattel, will be completed on or about Nov. 30, 1993.
 -0- 11/3/93 R
 /CONTACT: Donna Gibbs of Mattel, 310-524-3524/


CO: Mattel Inc.; Fisher-Price ST: California IN: HOU SU: PER

OP -- LA021R -- 0399 11/03/93 18:44 EST
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Publication:PR Newswire
Date:Nov 3, 1993
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