JAKKS TO USE TV SCREEN FOR READING.Byline: Brent Brent, outer borough (1991 pop. 226,100) of Greater London, SE England. The area is a rail and industrial center. Its manufactures include automobile parts, clocks and watches, and electrical equipment. Hopkins Hopkins, city (1990 pop. 16,534), Hennepin co., SE Minn., a suburb of Minneapolis; inc. as West Minneapolis 1893, name changed 1928. The city manufactures machinery, computer and electronic parts, steel products, air pollution equipment, ophthalmic lenses, tools, Staff Writer MALIBU - To get kids into reading, Jakks Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance Inc. will try to get them to watch more television. The toy maker has found significant sales success with its TV games consoles, adapting popular children's characters into video games See video game console. that plug directly into televisions. Now, it's adapting the technology to make interactive books that appear on TV screens. The company said Monday that it has forged forge 1 n. 1. A furnace or hearth where metals are heated or wrought; a smithy. 2. A workshop where pig iron is transformed into wrought iron. v. a licensing deal with Scholastic Media to add its preschool titles ``Clifford The Big Red Dog'' and ``I-SPY'' to the Tell-A-Story line. After plugging the consoles into televisions, children can either read the stories aloud themselves or have the console read it to them, with interactive animation elements interspersed throughout the story line. ``We really saw the need out there for a fun and educational book,'' said Anson Sowby, director of marketing for Jakks. ``A lot of parents told us they loved educational products, but at the end of the day, they were loving it a lot more than their kids did. This is an attempt to foster a love for learning by the kids, too.'' The systems will begin selling in mass retailers, toy stores A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. and book shops in August, with a price of $29.99 for the console and between $9.99 and $14.99 for the books. ``There's still value to a paper book and for one child, that might be the ultimate learning experience,'' said Cheryl Gotthelf, vice president of brand marketing and television broadcast relations for Scholastic. ``For another, they might not sit still until the end, but they could tap into a whole new way of learning with this.'' Brent Hopkins, (818) 713-3738 brent.hopkins(at)dailynews.com |
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