JAKKS Pacific's Go Fly a Kite(R) Division Unveils Its Innovative and Dynamic 2007 Kite Line at the 2007 Kite Trade Association Show.

Two Hot New Categories Soar into the Skies

MALIBU, Calif. -- JAKKS Pacific, Inc.'s (Nasdaq: JAKK) Go Fly a Kite[R] division, a world leader in kite making, is proud to present its 2007 line, including two hot new categories: Action Figure Flight Vehicles and High Tech Rubber Powered Gliders, at the annual Kite Trade Association Show in Albuquerque, N.M., Jan. 25th through Jan. 28th, 2007.

Since 1962, Go Fly a Kite continues to be the innovative leader of the kite industry, and this year the kiting industry leaders from across the country will travel to attend the Kite Trade Association Show. Kite enthusiasts can see the skyline of Albuquerque explode with color as the Go Fly a Kite team demos new kite designs at Balloon Fiesta Park at scheduled expositions throughout the convention.

"We've created our 2007 kite line with specialty stores in mind," said Jack McGrath, Senior Vice President of Operations. "Our team continues to create innovative and diverse items that expand categories in the kite flying world, making it possible for kite enthusiasts to consistently evolve!"

Load, set timer, launch and parachute! New Go Fly a Kite Sky Guys[TM] line combines action figures and kiting to take kite flying to new heights! Launch any 6 to 12 inch action figure into the sky for a fun and wild flight! Utilizing patent pending timer release mechanisms and bungee launch systems, Sky Guys kites will send your action figures flying to incredible heights, and then the figures gently parachute or hang glide back to earth on a Sky Guys vehicle!

Made of ripstop nylon and a fiberglass frame, the 27" x 26" Power Flyer[TM] rubber powered gliders are the latest in outdoor flying fun! Crank the propeller 500 revolutions with the power winder and let the fun begin! Gently launch the Power Flyer plane into the sky and watch it soar to altitudes of 50 feet while traveling 200 yards! Set the rudder for circular flight and watch the Power Flyer fly back to you after sailing through the sky.

Travel across land, snow or sea with Go Fly a Kite's new line of G-Faktor[TM] Traction Kites. Measuring 2.5 and 3.5 meters, these are serious kites for serious pilots! Flown with 4 lines, you control the kite's direction and the speed. Once you master flight, strap on an all-terrain board, snow-board or in-line skates and really feel the power of the wind. The G-Faktor Traction Kite series will transport you using the force of the wind.

Groovy! Go Fly a Kite now offers a full range of printed ripstop nylon Tie-Dye Kites. Choose from all of our top selling styles like the 46" Superflyer, 39" Diamond, Pocket Parafoil, Stunt Kite and even 2 designs of Pinwheels. These kites are recommended for ages 6 and up and will appeal to sky pilots from all generations! SRPs run from $9.99 to $24.99 and are available in March of 2007.

Go Fly a Kite is thrilled to introduce a full sized nylon kite featuring today's most popular properties, the 25" Licensed Diamond Kites[TM]! JAKKS new 25" licensed with kids favorite characters including Spider-Man, SpongeBob or Dora the Explorer, nylon Diamond Kites feature a ripstop nylon sail, fiberglass frame, and come complete with flight line on handle and a tail. Go Fly a Kite licensed 25" Diamonds Kites are available for a suggested retail price of $9.99.

Go Fly a Kite offers our greatest line-up ever at the 2007 KTAI Trade Show! Go Fly a Kite products are available at specialty stores nationwide. For more information, visit www.goflyakite.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific[TM], Play Along[R], Flying Colors[R], Creative Designs International[TM], Road Champs[R], Child Guidance[R], Pentech[R], Trendmasters[R], Toymax[R], Funnoodle[R], Go Fly a Kite[R], Color Workshop[R], JPI[TM] and Plug It In & Play TV Games[TM]. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.