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JAGUAR CHOOSES OGILVY & MATHER

 JAGUAR CHOOSES OGILVY & MATHER
 MAHWAH, N.J., July 15 /PRNewswire/ -- Jaguar Cars Inc. has announced


it has chosen Ogilvy & Mather Worldwide as its new advertising agency.
 The president of Jaguar Cars Inc., Michael Dale, said: "We received excellent proposals from all of the six agencies we elected to review, but it became clear after two rounds of talks with each agency which one offered us the depth of resources which were right for Jaguar. Under the circumstances it would be unreasonable to subject the agencies to further time and expense in preparing further presentations."
 Dale continued: "I want to record our admiration and respect for each of the other five finalists. All are exceptionally fine agencies which have contributed much to our thinking and to our appreciation for the quality of their work and their very competent people. Ogilvy and Mather, however, demonstrated their ability to meld their extensive resources into a tight team for Jaguar. I believe O & M will prove to be an excellent marketing partner for us."
 -0- 7/15/92
 /CONTACT: Eileen Devlin of Jaguar, 201-818-8147/ CO: Jaguar Cars Inc. ST: New Jersey IN: AUT SU:


TQ -- NY010 -- 9415 07/15/92 09:30 EDT
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Publication:PR Newswire
Date:Jul 15, 1992
Words:199
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