Printer Friendly

JAGUAR AND BUDGET RENT A CAR TO LAUNCH MARKETING PROGRAM

 MAHWAH, N.J., Sept. 9 /PRNewswire/ -- Jaguar Cars Inc. and Budget Rent a Car today announced a joint marketing program to make available Jaguar XJ6 sedans to select Budget luxury car customers in the United States.
 In early November, five hundred XJ6 sedans will be added to Budget's fleet in 10 U.S. cities. These sedans will be available for rent by invitation only, and initially will not be available through the regular reservations process.
 The program will be initiated in mid-October with a direct-mail campaign targeted to Budget's luxury car customers and to former Jaguar purchasers. Budget and Jaguar also will develop marketing tie-in opportunities for jointly-identified, select customers.
 "This partnership continues Budget's 35-year history as the rental car company noted for offering its customers luxury cars and quality service," said William N. Plamondon, Budget's president and chief executive officer.
 "We believe Jaguar has made major strides in producing a quality car that our discerning, luxury-car renter will enjoy driving. We are pleased to provide potential Jaguar customers the opportunity to experience driving the XJ6 sedan."
 The program, with an estimated showroom value of more than $25 million, represents the largest-ever order for Jaguar cars.
 The president of Jaguar's North American operations, Michael H. Dale, said: "This provides Jaguar with a unique opportunity to reach a special driver, who could well be a potential Jaguar buyer. We are pleased to be associated with Budget and the high levels of customer service which the company maintains. I am also pleased that this order comes at a time when Jaguar is enjoying excellent sales increases. I believe it graphically demonstrates our faith in the significantly improved quality of our cars and their appeal to luxury car users."
 Budget Rent a Car is the world's third largest car and truck rental system, with more than 3,200 locations, including those in nearly 825 airports, in more than 110 countries and territories. Budget has nearly 1,050 locations in the United States, including more than 300 U.S. airport locations.
 -0- 9/9/93
 /CONTACT: John Crawford of Jaguar Cars Inc., 201-818-8149, or Sandra Allen of Budget Rent a Car, 708-955-7058/


CO: Jaguar Cars Inc.; Budget Rent a Car ST: New Jersey IN: AUT SU: JVN

MP -- NY003 -- 0103 09/09/93 08:02 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 9, 1993
Words:382
Previous Article:BRAUN INTRODUCES NEW ORAL IRRIGATOR;EXPANDING PRESENCE IN U.S. DENTAL CARE ARENA
Next Article:MARTIN KESSLER BOOKS AT THE FREE PRESS TO PUBLISH LANI GUINIER'S CONTROVERSIAL VOLUME OF LAW ARTICLES ON VOTING RIGHTS IN AMERICA
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters