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JACKSON REPORTEDLY HEADING TO KRLA.


Byline: Fred Shuster Daily News Staff Writer

Local radio mainstay Michael Jackson Noun 1. Michael Jackson - United States singer who began singing with his four brothers and later became a highly successful star during the 1980s (born in 1958)
Michael Joe Jackson, Jackson
 is expected to be the focal point focal point
n.
See focus.
 for a new talk format at longtime oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s.

Oldies are typically from R&B, pop and rock music genres.
 station KRLA-AM (1110) starting in January.

The CBS-owned outlet, sister station to edgy talker KLSX-FM (97.1), is also apparently trying to land syndicated morning host Don Imus John Donald "Don" Imus, Jr. (born July 23, 1940[1]) is an American humorist, philanthropist, writer, radio and television talk show host in the mould of a shock jock. , who makes no secret of his unhappiness with his current Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  broadcast home, low-rated adult standards Adult Standards is a North American radio format heard primarily on AM or class A FM stations.

Adult Standards is aimed at "mature" adults, meaning mainly those 50 and older, often considerably older.
 radio KLAC-AM (570).

Jackson last week ended his 32-year association with Disney-owned talker KABC-AM (790), which yanked Jackson from weekdays last year and exiled him to weekends.

Reached at home Monday, Jackson said he couldn't comment immediately and added, ``All will be known this week.''

Former KABC KABC Kaufman Assessment Battery for Children  general manager George Green is said to have brokered the CBS (Cell Broadcast Service) See cell broadcast.  deal for Jackson, industry sources said. Gordon Liddy could also be added to the KRLA lineup.

Bob Moore, vice president and general manager of KLSX/KRLA, would only say Jackson will stage a press conference Wednesday to make the announcement.

``The proposal is interesting,'' said radio analyst Allen Klein of Encino-based Media Research Graphics Inc. ``The one thing these talk stations do is get incredible results for advertisers. They might not get the ratings, but, boy, do they get results. Right now, KLSX is doing very well at last. A KLSX/KRLA talk combo makes sense because they can sell combination ads.''

CBS Radio - soon to change its corporate name to Infinity Broadcasting - purchased KRLA and KLSX last year. The station group also owns all-news sister stations KNX-AM (1070) and KFWB-AM (980), oldies stations KCBS-FM (93.1) and KRTH-FM (101.1), smooth-jazz KTWV-FM (94.7) and modern-rocker KROQ-FM (106.7).

Meanwhile at KABC, Jackson's exit has meant a new weekend schedule. Film critic Rod Lurie can now be heard at 10 a.m. Saturday, Joe Crummey has taken over the 4 p.m. shift Saturday and Sunday, and ``The Computer Show'' will now be broadcast at 10 a.m. Sunday.

``Weekends are crummier now at KABC,'' Crummey quipped. ``I'm thrilled they gave me those times.''

Radio insiders said the local market can easily support another major talk outlet.

``Michael is liberal, while Imus and Liddy are conservative, so that's a big contrast right there,'' said Mary Beth Garber, president of the Southern California Broadcasters Association, a trade organization that markets and represents radio to the community. ``Talk at KRLA would complement KLSX's format, which has now proven there's room for a third major talk station. Everyone said KLSX wouldn't work, but they've managed to prevail.

``The L.A. marketplace is pretty unpredictable, and you can never judge its taste. But if you hit it just right, you come up a winner.''
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Nov 10, 1998
Words:451
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