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J.P. Morgan Announces Bodysonic ADR Program Launch.


Business Editors

NEW YORK--(BUSINESS WIRE)--March 28, 2000

J.P. Morgan, as depositary bank, announced today that Bodysonic Co., Ltd. (BDYSY), a Japanese entertainment and digital content provider, has launched a sponsored American depositary receipt sponsored American Depositary Receipt

An American Depositary Receipt in which the company whose shares are held in custody has direct involvement in issuance of the ADRs.
 (ADR ADR - Astra Digital Radio ) facility traded on the OTC market.

"We have initiated an ADR facility in order to internationalize in·ter·na·tion·al·ize  
tr.v. in·ter·na·tion·al·ized, in·ter·na·tion·al·iz·ing, in·ter·na·tion·al·iz·es
1. To make international.

2. To put under international control.
 our shareholder base, and to raise our profile in the U.S.," said Mr. Toyoyuki Yokohama, president, Bodysonic. "Further, our new ADR holders will benefit from Morgan's shareholder servicing and equities capabilities."

Bodysonic distributes and produces movies, CDs and DVDs for both conventional and Internet media, both mobile and fixed. Bodysonic films are well known in the action-adventure genre and are very popular throughout Asia particularly among teenagers and young adults. The company also manufactures Bodysonic relaxation and home theater chairs and sofas equipped with special acoustic systems.

For the fiscal year ending March 2000, Bodysonic's net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 will exceed (Y)7 billion ($66 million). The company's approximate market capitalization is (Y)120 billion ($1.1 billion). Additional information on the company is available at the company's web site located at www.bodysonic.co.jp. The company is headquartered in Tokyo.

Each Bodysonic ADR (CUSIP CUSIP

See: Committee on Uniform Securities Identification Procedures


CUSIP

See Committee on Uniform Securities Identification Procedures.
 096899 10 9) represents one share of common stock traded on JASDAQ Jasdaq

See: Japanese Association of Securities Dealers Automated Quotation System
, the Japanese OTC market.

The world's largest ADR depositary and a global financial services firm, J.P. Morgan serves clients through an integrated range of advisory, financing, trading, investment management, and research capabilities. Visit www.adr.com, J.P. Morgan's central resource for timely worldwide market intelligence and investor information. For information on J.P. Morgan, visit www.jpmorgan.com.

An ADS, or American depositary share American Depositary Share (ADS)

Foreign stock issued in the US and registered in the ADR system.
, is a U.S. dollar-denominated form of equity ownership in a non-U.S. company. It represents a specified number of foreign shares on deposit at a custodian bank in the issuer's home country and carries the corporate and economic rights of the underlying foreign shares. An ADR, or American depositary receipt American Depositary Receipt (ADR)

Certificates issued by a US depository bank, representing foreign shares held by the bank, usually by a branch or correspondent in the country of issue.
, is a certificate evidencing ownership of a certain number of ADSs. The term ADR is sometimes used to refer to ADS.

Neither this announcement nor the information contained herein constitutes an offer or solicitation by J.P. Morgan for the purchase or sale of any securities nor does it constitute a solicitation to any person in any jurisdiction where solicitation would be unlawful. An offering is made by means of a prospectus only. Information herein is believed to be reliable, but J.P. Morgan does not warrant its completeness or accuracy. J.P. Morgan is the marketing name for J.P. Morgan & Co. Incorporated and its subsidiaries worldwide, including Morgan Guaranty Trust Company of New York.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 28, 2000
Words:443
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