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J.D. POWER AND ASSOCIATES ANNOUNCES TOP NORTH AMERICAN CAR PLANTS

 J.D. POWER AND ASSOCIATES ANNOUNCES TOP NORTH AMERICAN CAR PLANTS
 AGOURA HILLS, Calif., June 4 /PRNewswire/ -- General Motor's Oklahoma City plant which produces Oldsmobile Cieras and Buick Centurys took top honors in a ranking of North American passenger car plants in the 1992 J.D. Power and Associates Initial Quality Study. The June issue of the firm's publication, "The Power Report," announced that Oklahoma City's 71 problems per 100 cars finish was one problem better than second place finisher, Toyota's Cambridge, Ontario, Canada plant. The third place ranking also went to a Toyota plant, Georgetown, Ky.
 The General Motors facility was at the top of the list of 46 North American plants included in the 1992 study. A total of 17 plants out- performed the industry average of 125 problems per 100 cars. "The Power Report" notes that those GM plants which had more problems per 100 cars than the initial quality average may be targeted for shutdown. The Toyota plants in Cambridge and Georgetown captured the second and third positions with a report of 72 and 82 problems per 100 vehicles respectively. The Cambridge plant makes Corollas and Georgetown produces Camrys. These operations were followed in fourth place by the Toyota/GM NUMMI facility in Fremont, Calif., which finished with 83 problems/100 cars.
 "This assembly plant quality list is determined by consumers. While plenty of other internal manufacturer measures such as warranty repairs and shipment inspections exist, we know that it is the customer's vote that matters most," commented Steve Goodall, partner and head of J.D. Power and Associates Detroit office. He continued, "Jobs in North America depend upon consumer judgments of quality, and the initial quality of a vehicle is heavily, but not exclusively, dependent upon assembly quality. Vehicle design and dealership ordering and delivery procedures also matter."
 J.D. Power and Associates extended the independent analysis it produces based on the responses of 33,573 owners of 1992 vehicles to plant level quality because of the need to recognize individual worker and plant management excellence. Vehicle repair and reliability as well as performance and dependability are measured later in the ownership cycle and are part of the roster of other J.D. Power and Associates satisfaction studies.
 J.D. Power and Associates annually awards a Gold, Silver and Bronze award to the top three North American passenger car plants ranked in the firm's Initial Quality Study. The awards will be presented at the firm's Third Annual Automotive Awards Ceremony on June 30 at the Ritz Carlton in Laguna Niguel, Calif.
 J.D. Power and Associates is an international marketing information firm with headquarters in Agoura Hills, and offices in Detroit; Westport, Conn.; and Tokyo. The firm is best known for its marketing information and consulting in the areas of consumer opinion and customer satisfaction.
 BEST BUILDERS: 1992 PLANT QUALITY LEADERS AND
 ABOVE INDUSTRY AVERAGE FINISHERS (BY PROBLEMS PER 100 CARS)
 Plant Corp. Models IQS
 Oklahoma City,
 Okla. GM Buick Century, Oldsmobile Ciera 71
 Cambridge,
 Ontario Toyota Corolla 72
 Georgetown, Ky. Toyota Camry 82
 Fremont, Calif. (a)NUMMI Corolla, Geo Prizm 83
 Lafayette, Ind. Subaru Legacy 96
 Hermosillo,
 Mexico Ford Escort, Tracer 97
 Oshawa, Ontario
 No. 2 GM Buick Regal Coupe and Sedan,
 Lumina Sedan 100
 Wayne, Mich. Ford Escort 105
 Marysville, Ohio Honda Accord 107
 Spring Hill,
 Tenn. GM Saturn Sedan, Saturn SC 109
 Orion, Mich. GM Cadillac DeVille, Cadillac Fleetwood 110
 Toluca, Mexico Chrysler LeBaron, Sedan, Dodge Spirit,
 Plymouth Acclaim 113
 (tie) Wixom,
 Mich. Ford Lincoln (all models) 114
 (tie) Fairfax,
 Kan. GM Pontiac Grand Prix Coupe and Sedan 114
 East Liberty,
 Ohio Honda Accord and Civic 115
 St. Thomas,
 Ontario Ford Ford Crown Victoria and Mercury
 Grand Marquis 119
 Oshawa, Ontario
 No. 1 GM Chevrolet Lumina Coupe and Sedan 120
 Smyrna, Tenn. Nissan Sentra 121
 Belvidere, Ill. Chrysler Fifth Avenue, Imperial, Dodge
 Dynasty, New Yorker 122
 (a) NUMMI - joint Toyota/GM plant
 Source: 1992 J.D. Power and Associates New Car Initial Quality Study.
 -0- 6/4/92
 /CONTACT: Patricia A. Patano of J.D. Power, 818-889-6330/ CO: J.D. Power & Associates ST: California IN: AUT SU:


AL-CH -- LA020 -- 7121 06/04/92 14:47 EDT
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Date:Jun 4, 1992
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