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J. C. PENNEY OFFICIALLY OPENS NEW HOME OFFICE

 PLANO, Texas, Jan. 12 /PRNewswire/ -- J. C. Penney Company, Inc. (NYSE: JCP), today completes its move to Texas with the opening of its 1.93 million-square-foot corporate headquarters, known as the Home Office.
 "Our home office was designed with the current and future well-being of our company and associates in mind," said J. C. Penney Chairman and Chief Executive Officer, William R. Howell. "It is a state-of-the-art facility created to enhance communication and eliminate barriers among our associates nationwide."
 The three-story building melds form and function, featuring wide open spaces and an atrium "main street" with crossing points and gathering places to promote interchange among the 3,200 employees who work there. It also houses a medical facility, day-care center, fitness center, a corporate museum and art exhibits, as well as computerized window shades, automated security patrols, robotic mail delivery, and an environmentally advanced heating and air conditioning system.
 Communication from the home office to J. C. Penney stores across the nation is made possible through the cutting edge Direct Broadcast System, a video satellite hookup. Through DBS, merchandise selections are shown to merchandise managers in the field. This advanced system of visual transmission of merchandise information allows each J. C. Penney store to buy merchandise tailor-made for its locality.
 The building is entirely smoke-free, and sound-masking technology is utilized throughout the office space.
 The entire structure was designed to provide J. C. Penney with a functional home office well into the 21st century. Its design flexibility makes it capable of responding to ever-changing business needs, and spacious enough to provide for future growth.
 This state-of-the-art complex cost J. C. Penney less than $200 million, including site development and road construction. The J. C. Penney campus includes 429 acres, of which the home office building occupies only 24 acres. The additional land positions the home office for further growth or can be sold later to cover costs.
 J. C. Penney is America's department store, with more than 1,300 stores in the United States.
 -0- 1/12/93
 /CONTACT: Duncan Muir of J. C. Penney Company, Inc., 214-431-1329/
 (JCP)


CO: J.C. Penney Company, Inc. ST: Texas IN: REA SU:

WB -- NY095 -- 4070 01/12/93 13:09 EST
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Publication:PR Newswire
Date:Jan 12, 1993
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