J Records Unveils New Website Site; Launches With Exclusive Busta Rhymes Audio Stream.

Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Sept. 7, 2001

Having just reached its one-year anniversary, J Records has many reasons to celebrate.

Three platinum albums have already been born - Alicia Keys, Luther Vandross and O-Town - and J artists literally govern the tops of multiple Billboard charts. And adding to this massive success, last night Alicia Keys' #1 hit "Fallin'" won Best New Artist video at the MTV VMA Awards. Hence, it is with great excitement that J Records proudly unveils their long awaited online hub located at www.Jrecords.com. The site, designed by kpe, focuses on presenting the large scope of the J Records roster - now 30 artists deep- while also leading visitors to the individual websites of artists such as Alicia Keys, O-Town, Angie Stone, LFO, Jimmy Cozier, Soil and Olivia. Exclusively, the website offers the first listen of Busta Rhymes' new song "Break Ya Neck."

"The launch of JRecords.com reinforces our commitment to a strong internet strategy while serving a true purpose for our artists and our consumers. It is also extremely fulfilling to see J Records expand onto the Internet with such a rich roster of artists to display after only being in business for one year," comments Tom Corson, Executive VP of Worldwide Marketing and Sales.

"We are proud that we are finally able to bring the success of the J Records into the new media space," says Matt Shay, Senior Director New Media, J Records. "The site represents the dedication we have made to our artists in the space and our commitment to remain very dynamic and visible on the internet."

"kpe has had a great relationship with J Records as they firmly establish their innovative brand in the entertainment marketplace, especially with this signature digital property," said Mark Patricof, president and CEO of kpe. "Our unique industry focus and history of building successful digital entertainment ventures make kpe and J Records the perfect interactive partners."

Also featured on Jrecords.com are audio streams of Soil's single "Halo," the label's first rock release and Luther Vandross' new "Can Heaven Wait." Videos such as O-Town's just recorded "We Fit Together," and the award-winning "Fallin'" from Alicia Keys are also available as streams.

J Records, a private joint venture between Clive Davis and BMG Entertainment, is the largest new label ever launched in music industry history. Clive Davis, Chairman and CEO of J Records is the legendary executive who founded Arista Records in 1975 and nurtured many of today's top musical artists including Whitney Houston, Aretha Franklin, Santana, Patti Smith, Sarah McLachlan and Dido as well as having partnered the birth of both LaFace Records and Bad Boy Records. The J Records roster includes Luther Vandross, Busta Rhymes, O-Town, Angie Stone, Deborah Cox, LFO, Next, Monica, Alicia Keys, Olivia and Jimmy Cozier. J Records also has a joint venture with Wyclef Jean's brand new label, Clef Records on which the Product G&B will release a new album. And most recently, J Records signed rap legend Erick Sermon.

Founded in 1996, kpe creates interactive and digital solutions for Media and Entertainment companies and top consumer lifestyle brands. kpe offers clients strategic planning and technology-driven marketing communications including integrated design and creative services, Web site development, television broadcasting initiatives, original content creation and interactive game development. <kpe> applies its unique industry expertise to both create and extend businesses across multiple platforms. ADWEEK Magazine recently honored kpe with its highest rating among all interactive agencies surveyed. kpe is headquartered in New York, with locations in Los Angeles and London. For more information visit www.kpe.com

NOTE TO EDITORS: In the company name kpe noted in this news release, there is a less than sign before and a greater sign after kpe. This symbol may not appear properly in some systems.