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Iwerks Extreme Screen Theater Unveiled in Albuquerque, New Mexico.


Business/Entertainment Editors

BURBANK, Calif.--(BUSINESS WIRE)--April 3, 2001

New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S).  Museum of Natural History & Science Adopts

Iwerks(R) Extreme Screen(TM) Brand in Renaming Its Theater

Iwerks(R) Entertainment Inc., (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:IWRK) a leading provider of special venue theaters, announced the unveiling of the seventh branded Iwerks(R) Extreme Screen(TM) Large Format theater, at the New Mexico Museum of Natural History & Science in Albuquerque.

The recently renovated and expanded 284-seat theater features a giant motion picture screen five stories high and the Academy Award(R)-winning Iwerks Linear Loop(R) Large Format projection technology. Originally built in 1988 and

formerly known as the Dynamax Theater, it is now officially the Lockheed Martin For the former company, see .

Lockheed Martin (NYSE: LMT) is a leading multinational aerospace manufacturer and advanced technology company formed in 1995 by the merger of Lockheed Corporation with Martin Marietta.
 Extreme Screen(TM) Dyna Theater.

"The New Mexico Museum of Natural History & Science is an innovative institution that complements its exhibits and collections with state-of-the-art visitor attractions that are both educational and entertaining," said Don Iwerks, chairman and co-founder of Iwerks Entertainment.

"In 1988, the museum installed the very first Iwerks Large Format theater in all of North America. Now they've upgraded to the Iwerks Linear Loop(R) system and have adopted the Iwerks(R) Extreme Screen(TM) brand. We're gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that our relationship has continued for more than 13 years."

"The Iwerks(R) Extreme Screen(TM) brand name evokes an image of what you are going to experience in the theater, and it carries name recognition," said Tracy Ingalls, executive director of the New Mexico Museum of Natural History & Science. "Iwerks has done a fine job of promoting the Extreme Screen(TM) brand and making it visible around the world." Currently showing at the theater are two wildlife documentaries: "The Living Sea" and "Wolves."

The Iwerks(R) Extreme Screen(TM) brand was launched in May, 1999. Iwerks provides theater operators with a comprehensive brand marketing support program that enables them to get the best possible exposure.

The Extreme Screen(TM) brand name and logo are highly evocative, conveying visually and verbally the grandeur and sensory impact of the giant screen experience. Iwerks allows operators to apply the brand in a variety of ways, enabling facilities to incorporate it into their own brands.

Other Iwerks(R) Extreme Screen(TM) theaters are at CEC (Central Electronic Complex) The set of hardware that defines a mainframe, which includes the CPU(s), memory, channels, controllers and power supplies included in the box. Some CECs, such as IBM's Multiprise 2000 and 3000, include data storage devices as well.  Theaters in Fargo, North Dakota “Fargo” redirects here. For other uses, see Fargo (disambiguation).
Fargo is a city in Cass County, North Dakota in the United States. It is the county seat of Cass County, located in the Red River Valley region.
; Warner Village Cinemas in Cheshire Oaks, U.K.; UGC See user-generated content.  Cinemas (formerly Virgin Cinemas) at Fountainpark Leisure Complex in Edinburgh, Scotland; COSI COSI Center Of Science and Industry (Columbus, OH, USA)
COSI Creative Outsourcing Solutions International (UK)
COSI Cost of Savings Index
COSI Closeout System Installation (NASA) 
 in Columbus, Ohio; Science City Union Station in Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas. ; and a destination cinema in Katoomba, Australia. Four more Iwerks(R) Extreme Screen(TM) theaters are set to open this year, in Montreal, Canada; Gothenburg, Sweden; Balloch, Scotland; and San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
.

About Iwerks Entertainment

Iwerks Entertainment Inc., founded in 1986, is the No. 1 provider of 8/70 Large Format Theatre systems worldwide and the industry leader in ride simulation. Iwerks' technologies include Giant Screen (Iwerks(R) Extreme Screen(TM)), ride simulation (Iwerks(R) TurboRide(R)), turn-key 3D/4D theatres (Iwerks(R) 3D/4D FX Theatre(TM)) and other specialty attractions. Iwerks has nearly 200 installations in 38 countries worldwide at entertainment centers, amusement parks, movie theatres, museums, science centers, shopping centers, casinos, resorts, nightclubs, restaurants, and more. Iwerks has received two Academy Awards for Scientific and Technical Achievement: in 1998, Don Iwerks received an Oscar(R), the coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 Gordon E. Sawyer Award The Gordon E. Sawyer Award is an accolade given each year by the Academy of Motion Picture Arts and Sciences to "an individual in the motion picture industry whose technological contributions have brought credit to the industry. ; in 1999, L. Ron Schmidt received an Academy Award(R) Plaque in recognition of the Iwerks patented Linear Loop(R) Projection system. Visit www.iwerks.com.

This release contains statements that constitute "forward-looking statements" within the meaning of Section 21E of the Exchange Act and Section 27A of the Securities Act. The stockholders of Iwerks are cautioned not to put undue reliance on such forward-looking statements. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those projected in this release resulting from the following reasons (among others): the impact of the economic conditions in the Asia Pacific region and South America, the performance by the company under existing purchase contracts and the ability to obtain new contracts, the success of the company's owned and operating strategy, the success of the company's film software, the effects of competition, general economic conditions and other factors disclosed in the company's filings with the Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 3, 2001
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