Ives Leads Naturopathy Wave.

Business and Health Editors

TULSA, Okla.--(BW HealthWire)--Aug. 30, 2000

Ives Health Co. (OTCBB:IVEH) products, which offer natural alternatives through naturopathic medicine, are undergoing a new wave of acceptance.

Naturopaths who hold fast to natural defenses for disease prevention are progressively more mainstream. As a result, The North American Board of Naturopathic Examiners will now control clinical licensing exams in naturopathic medicine. As well, now some major healthcare plans endorse naturopathic treatment. This newsworthy acceptance comes after the Journal of the American Medical Association published an issue on alternative medicine, and The National Institutes of Health in Washington, D.C. has established an office of alternative medicine.

"Naturopathy can be risk-free and sometimes lend a hand to people's health, if practitioners also use good judgment about lifestyle and nutrition," said Keith Ives, Founder and President of Ives Health Co., www.iveshealth.com. "Many health and nutritional experts believe that healing and good health come from treating the deficiency that causes illness."

Ives Health Company products are manufactured in FDA-approved facilities. The packaging and quality control are performed by IHC in Claremore, Oklahoma. The goods are marketed and distributed in 800 independent pharmacies through the following wholesale distributors: Bergen Brunswig Corp. (NYSE:BBC), Bindley Western, Walsh Distribution, McQueary Brothers, Etc. and 1,700 chain retail pharmacies and 1,140 grocery stores including Albertson's (NYSE:ABS) and Winn Dixie (NYSE:WIN) in 43 states.

The Company began operations in 1992 as Ives and Associates -- a sales and distribution organization maintaining strong relationships with suppliers and customers. The Company aims to improve the quality of life by delivering all-natural remedies with no adverse side effects.

Homeopathic medicines are natural extracts that harness the body's defenses to help the body help itself. Ives offers nine symptom-specific homeopathic medicines.

Ives Natural Remedies include Immune 2000 to enhance the immune system, Cholestaway for natural control of cholesterol, Arthritis Formula and Prostate Formula.

Ives Nutritional Snacks feature Vegi-Bears providing nutrients from fruits and vegetables.

Ives Pharmacy Health and Diet Program is the most comprehensive and effective weight management program on the market today. The main ingredient is Nutria-Lean, featured in the Physicians' Desk Reference for Nonprescription Drugs during 1993 and 1994.

This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Although Ives Health Company believes the expectations contained in such forward-looking statements are reasonable, no assurance is given that such expectations will prove correct. This information may involve risks and uncertainties that could cause the actual results of Ives Health Company to differ materially from the forward-looking statements. Information on factors that may affect the business and financial results of the Company can be found in filings of the Company made with the SEC. Some information contained in the Ives Health Web Site is presented for the purpose of educating consumers on wellness. Information provided is not meant to perform medical diagnosis or treatment. The information should not be used as treatment for a particular individual or take the place of visiting your health care provider. Please call or see your physician or health care provider promptly if you have any questions concerning a treatment or diet. Never disregard or delay medical treatment or advice.