Itronics Benefits From Digital Imaging.

Business Editors

RENO, Nev.--(BUSINESS WIRE)--Sept. 25, 2000

Dr. John Whitney, President, Itronics Inc. (OTCBB:ITRO) in a presentation to the Nevada Inventors Club, said, "The combination of the digital camera, the new breed of .com photofinishing entrepreneurs, plus the 'single-use' camera craze is significantly increasing the amount of photo solutions used in the U.S., which dramatically expands the need for the services provided by Itronics Metallurgical."

Itronics Metallurgical, a wholly owned subsidiary of Itronics, after a number of years of research created a proprietary method to extract essentially all the silver from photowastes and to use the resulting demetallized liquid to manufacture at its new Stead, Nevada, facility a line of environmentally beneficial liquid fertilizers sold under the trademark Gold'n Gro. This is believed to be the only such factory in the world. More than 100 million gallons of photographic wastes are generated in the U.S. each year from photo finishers, photo labs and studios, X-ray laboratories, and printers.

"Sales of digital cameras will soon top four million units annually. With digital cameras comes digital film, which generates used photochemicals," Dr. Whitney said. "To combat the .com photofinishing business, both regional photo labs and mini labs are purchasing digital processing equipment, which prints on silver-halide paper, yielding photochemical wastes," Dr. Whitney explained.

"The Internet companies, in an effort to provide both photographers and users of digital equipment with a long-life, high-quality print service, use state-of-the-art silver-halide paper, generating thousands of gallons of photo solutions per month," Itronics' President said.

"The photo industry has changed dramatically over the last 40 years. Then, photofinishing labs were strategically placed throughout the country, with route drivers picking up finished film and delivering it to camera shops, drug stores and supermarkets daily. In the mid-1970's, the mini-lab was born, providing fast service with the ability to crop, color adjust, and personalize pictures," Dr. Whitney said.

"Today, Internet companies are attempting to combine the high volume of regional labs and the speed and personal service of mini labs with advanced digital technology and availability right at the customer's computer terminal. And the regional and mini labs are responding with innovations of their own," Itronics' President told the Nevada inventors.

"As the nation's only company with the ability to turn photowastes both into almost pure silver and an award-winning fertilizer, Gold'n Gro, this increase in the total volume of photowastes produced in the U.S. is a significant positive for our future success as a recycling business," Dr. Whitney said.

Itronics sells its fertilizer to more than 120 golf courses in California and Nevada, and to large horticultural businesses. Information about purchasing Gold'n Gro for home use or the Company's souvenir Silver Nevada Miner bars is available at the Company's Web site, www.itronics.com.

Itronics Inc. is one of Nevada's leading process technology development companies and a world leader in photochemical recycling. Headquartered in Reno, Nevada, it specializes in recycling technology development, photochemical recycling, silver refining, fertilizer manufacturing, and technical services for the mining and recycling industries.

Visit Itronics' Web Site: www.itronics.com.

The statements in this news release that are not historical facts or statements of current status are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risk and uncertainties. Actual results may differ materially.