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Iteris Holdings, Inc. to Present at Fifth Annual B. Riley & Co. Investor Conference; To Discuss Strategy and Technology at Presentation on March 17, 2004.


Business Editors

B. Riley & Co. Investor Conference

ANAHEIM, Calif.--(BUSINESS WIRE)--March 5, 2004

Iteris Holdings, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ITRSA) (OTCBB:ITRSB), a leading provider of traffic optimization and safety technology, today announced that the president and chief executive officer of its Iteris, Inc. subsidiary, Mr. Jack Mr. Jack was a funny animals comic strip by Jimmy Swinnerton which ran from about 1903 until 1935. History
When Jimmy Swinnerton moved from the San Francisco Examiner to the New York Journal in 1896, he changed his The Little Bears to
 Johnson, will present at the 5th annual B. Riley & Co. Investor Conference at 1:50 p.m. (Pacific) on March 17, 2004. The conference is located at the Venetian Hotel in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . The company's presentation will be located in the Veronese 2505 Room.

Mr. Johnson will provide an update on the Company's state-of-the-art traffic optimization and vehicle safety technology and discuss applications for its implementation. Specifically, the presentation will cover the Company's AutoVue(TM) lane departure warning system A lane departure warning system (LDW) is a mechanism designed to warn a driver when the vehicle begins to move out of its lane (unless a turn signal is on in that direction) on freeways and arterial roads.  (LDWS LDWS Lane Departure Warning System ), which addresses the leading cause of passenger fatalities. The LDWS is currently being offered by several commercial truck manufacturers and will be marketed to the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 consumer market in vehicles this fall. Mr. Johnson will also discuss the Vantage(TM) products, which provide sophisticated intersection control systems and replace the expensive and unreliable systems currently embedded within pavement. The presentation will cover the company's prestigious customer base, and the market drivers and opportunities, including the legislative initiatives at state and federal levels to improve highway infrastructure conditions across the country.

About Iteris Holdings, Inc.

Iteris Holdings, Inc. is the majority stockholder of Iteris, Inc., a leading provider of outdoor machine vision systems and sensors that enhance driver safety and optimize the flow of traffic. The Company has combined outdoor image processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
, traffic engineering and information technology to offer a broad range of transportation and safety solutions. Iteris Holdings and Iteris, Inc. are headquartered in Anaheim, California “Anaheim” redirects here. For Annaheim, see Annaheim, Saskatchewan.

Anaheim is a city in Orange County, California, located 28 miles southeast of Los Angeles.
. Investors are encouraged to contact us at 714-774-5000 or at www.iteris.com.

About the B. Riley & Co. Investor Conference

The Fifth Annual B. Riley Investor Conference will be the firm's largest conference to date with two full days of presentations by more than 70 companies covering a variety of industries. Institutional investors can register for the conference at www.brileyco.com on the web. Each attendee must register separately. One-on-one meetings with presenting companies will be arranged online as well and will be based upon availability. To book a room at the Venetian Hotel, please call 1-702-414-1000.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 5, 2004
Words:381
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