It is Predicted That the Mobile Payment User Scale Will Reach 97.5 Million by 2008.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c33550) has announced the addition of China Mobile Payment Market 2005 to their offering. Mobile payment, as a major payment approach, is expected to be an important future development trend of individual and corporate based value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services (VAS vas (vas) pl. va´ sa [L.] vessel.va´sal vas aber´rans 1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule. 2. ). However, to most operators' disappointment, mobile payment did not develop as well as expected. In contrast, after the initial hardship, Wireless Application Protocol (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ) realized a high-speed growth in 2004; Colored Ring Back Tones (CRBT CRBT Color Ring Back Tone (telecommunications) CRBT Center for Resourceful Building Technology CRBT Crying Real Big Tears CRBT Caller Ring Back Tone ) service brought considerable revenue for mobile operators and service providers (SP). Why has the mobile payment VAS developed slowly? What is the development status of the mobile payment industry? What are the development status and trends of China Mobile and China Unicom China Unicom, full name China United Telecommunications Corporation, 中国联通, HKSE: 0762 NYSE: CHU, is a telecommunication operator in the People's Republic of China. 52. mobile payment business? The key problems for the above issues are: customer orientation Customer orientation (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. , marketing, transferring technologies to efficient applications, transferring applications to popular products and product promotion are still undeveloped. Based on the profound accumulation and unique understanding of the telecom industry, we conducted research on primary data and secondary information, carried out interviews with industrial experts, utilized different models in order to give an insight of the above well-noted problems. The report focuses on mobile payment development stage, industrial chain status and business model analysis. It bases on the in-depth research and brings along constructive suggestions. This report mainly includes the following contents: Mobile payment definition, features and classifications Japanese and Korean mobile payment market status and critical success factors China mobile payment market status and trend Mobile payment life cycle and the key influential factors Mobile operators' mobile payment service status Mobile payment market competition pattern Main mobile payment SPs and third-party solution providers Analysis Internationals Findings Mobile payment services are still at the market starting stage Currently, the operator-dominated mobile payment market is still in its user cultivating stage. As for mobile operators, mobile payment services are divided on the basis of technique fields and are recognized as vertical complementary services other than horizontal system platform services. Undeveloped industrial chain The mobile payment industrial chain is still undeveloped. It needs to be improved by the strengthened cooperation between mobile operators, financial agents and platform providers. By constructing advanced cooperation mechanism and platform, enhancing complementary cooperation patterns, the mobile payment application can reach further development. Developing business model The current mobile payment business model is still undeveloped. Therefore, SPs and third-party solution providers are working on business model innovation. Unicom Mobile Pay Ltd, Sumit Mobile Systems Limited and ChinaByte have made favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. innovation and explored the development direction for mobile payment. In 2005-2006 the business model will be further developed and corporation model will be approved and supported by the whole mobile industry. Huge market potential and rapid growth stage in 2005 Among various mobile payment applications, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. mobile payment obtains the largest user scale and the highest revenue. We expect that mobile operator and local banks mobile wallet See digital wallet. service and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. (E.g. bankcard-user binding service) have encouraged increasing users to receive bank information and payment confirmation through short message services (SMS). Therefore, the mobile payment user scale will expand rapidly. We forecast that mobile payment user scale will reach 18.7 million, with an annual growth rate of 1068.75% and user penetration rate of 4.74%. Moreover, the overall user scale will record 97.5 million in 2008. Different mobile payment platforms obtain different levels of resource integration capabilities. Currently, mobile payment platforms with different background and business models obtain different levels of resource integration capabilities. Unicom Mobile Pay Ltd (invested by China Mobile and China Unionpay China UnionPay (Simplified Chinese: 中国银联), also known as UnionPay (Chinese: 银联) or by its abbreviation, CUP ) and ChinaByte have apparent superior advantages. Unicome Mobile Pay Ltd benefits mainly from its special position as China Mobiles payment service provider. ChinaByte has dramatically developed due to its specific and innovative business model. Companies Mentioned China Mobile China Unicom Sumit Mobile Systems Unicom Mobile Pay China Byte (BinarY TablE) The common unit of computer storage from desktop computer to mainframe. It is made up of eight binary digits (bits). A ninth bit may be used in the memory circuits as a parity bit for error checking. YeePay For more information visit http://www.researchandmarkets.com/reports/c33550 |
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