It doesn't ad up.This superficial superficial /su·per·fi·cial/ (-fish´al) pertaining to or situated near the surface. su·per·fi·cial adj. 1. Of, affecting, or being on or near the surface. 2. , naive naive - Untutored in the perversities of some particular program or system; one who still tries to do things in an intuitive way, rather than the right way (in really good designs these coincide, but most designs aren't "really good" in the appropriate sense). presentation ("Why Ad Agencies Don't Advertise," June '05) is unfitting of Chief Executive, magazine. Any thorough review of data from ANA (client-side organization focused on communications) shows accountability is the top issue with advertisers; most companies from P & G on down have models that track what works and what doesn't; and creative agency work, such as the AFLAC AFLAC American Family Life Assurance Company AFLAC American Family Life Assurance Company of Columbus AFLAC Apologies For Lack of Audi Content (Audi listservs) ad campaign, produces results. How about more depth than this? Dick Sanderson President Noble BBDS BBDS Bits and Bytes Document Solutions BBDS BlackBox Data Solutions, LLC BBDS Back Bay Design Consultants (Winchester, MA) Chicago |
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