It counts.A year after suing Nielsen Media Research to delay the rollout of a controversial method of measuring television viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. , Univision Communications Inc. has reached an accord with the ratings company to begin counting the Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere broadcaster's audience. The deal clears the way for Nielsen to use its Local People Meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. method to gauge the viewership of the 34 television stations owned by Los Angeles-based Univision and its sister network, TeleFutura. Univision sued Nielsen in June 2004, alleging that the Local People Meter system--which records television viewing continuously rather than through user-written viewing diaries--would undercount un·der·count tr.v. un·der·count·ed, un·der·count·ing, un·der·counts To record fewer than the actual number of (persons in a census, for example). Hispanic and other minority audiences. The two sides have been meeting regularly to fine-tune the system. Ceril Shagrin, Univision senior vice president of corporate research, said Nielsen agreed to tweak To make minor adjustments in an electronic system or in a software program in order to improve performance. See calibrate. 1. tweak - To change slightly, usually in reference to a value. Also used synonymously with twiddle. its method of sampling to get a more representative audience. Nielsen, the largest television audience measurement company, said it has worked to get larger and more diverse samples of the television audience to more accurately monitor viewing habits among Hispanics and the population at large. |
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