It's been a busy deal-making period for Earvin "Magic" Johnson.

It's been a busy deal-making period for Earvin "Magic" Johnson. First his Los Angeles-based Magic Johnson Enterprises launched Magic Johnson Travel Group in partnership with GOGO Worldwide Vacations, CruiseShipCenters, and Royal Caribbean International. The full-service travel agency will target African American, Hispanic, and Asian American customers and home-based franchisees. The travel group (www.magicjohnsontravel. com) will be headquartered in Miami. Johnson also announced an agreement with food-service giant Sodexho. Under the 10-year deal, cafeterias will be branded with Johnson's name and image at college campuses, sports arenas, schools, and health facilities. The joint venture will be called Sodexho Magic L.L.C., and Johnson will own 51% of the Gaithersburg, Maryland-based entity.