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It's all mine: protect your intellectual property. (On The Shelf).


The issue of intellectual property and its protection is a growing concern, and Deborah E. Bouchoux's book, Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets (Amacom, $29.99), addresses this topic thoroughly. Bouchoux offers sound advice on not only protecting your intellectual property but also identifying exactly what your intellectual property is.

The author cites four key types of intellectual property: trademarks, copyrights, patents, and trade secrets. Bouchoux says intellectual property is a company's "intangible assets Intangible Asset

An asset that is not physical in nature.

Notes:
Examples are things like copyrights, patents, intellectual property, and goodwill. These are the opposite of tangible assets.
," which could include "noncomplex items such as customer lists, names of products, and anticipated marketing plans."

Additionally, Bouchoux cites a growing subject of discourse within the area of intellectual property: the Internet. "The phenomenal growth in the use of the Internet and electronic commerce has led to a variety of new issues in trademark law," writes Bouchoux. Probably the most pervasive pervasive,
adj indicates that a condition permeates the entire development of the individual.
 issue is cybersquatting Registering an Internet domain name for the purpose of reselling it for a profit. One of the more notable transactions was the domain name wallstreet.com, which was registered in 1994 for $70 and sold for one million in 1999. , which the author defines as "the bad faith registration of a domain name for the purpose of selling it to its rightful owner." According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the author, in the early days of the Internet, about 250 domain names, including www.deltaairlines.com and www.neiman-marcus.com, were registered by one person. It was common then for cybersquatters to hold the names "hostage hostage, person held by another as a guarantee that certain actions or promises will or will not be carried out. During periods of internal turmoil, insurgents often seize hostages; recent examples include seizures of Americans and other foreigners by militants in " for an exorbitant sum. Bouchoux points out that the Anticybersquatting Consumer Protection Act The Anticybersquatting Consumer Protection Act (also known as Truth in Domain Names Act), a United States federal law enacted in 1999, is part of A bill to amend the provisions of title 17, United States Code, and the Communications Act of 1934, relating to copyright  of 1999 makes this illegal.

Some companies have assets that they might not realize are important to protect, says attorney Francine Ward, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of nCompliance Inc., a Mill Valley, California-based consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 that offers training and consulting in recognizing and protecting intellectual property and assistance in employment law. "It is critical that people who have property protect it," she adds. Ward, a graduate of Georgetown University Law Center Also attended
  • Lyndon Johnson, took classes for a few months in 1934
  • Donald Rumsfeld, in 1957 then dropped out that same year
  • David Cicilline, mayor of Providence, RI and first openly gay mayor of a U.S.
 and a former practicing attorney in the field of intellectual property, also insists "one of the key things [to do] is let people know that the property belongs to you." The best way is to protect your intellectual property by copyrighting it with the U.S. Copyright Office (www.loc.gov/-copyright) or trademarking it with the U.S. Patent Office (www.uspto.gov). Bouchoux's book also offers information about how to apply for the patents and trademarks.

RELATED ARTICLE: Guard what's yours.

In addition to the U.S. Patent Office and the U.S. Copyright Office, there are numerous sites offering information on intellectual property. Consider the following:

FindLaw.com (www.findlaw.com). Whether you need an expert on intellectual property or simply want to read articles on the topic, you'll find a wealth of information at FindLaw.com. The site also provides links to other legal sites, as well as business forms for each state.

Intellectual Property Law Server (www.intelproplaw.com). The site provides a good deal of legal information, links, and articles on intellectual property law, including patents, trademarks, and copyrights.

World Intellectual Property Organization (www.wipo.org). WIPO is an international organization dedicated to the protection of intellectual property, whether it's art, science, or technology. More than 170 nations participate in WIPO.
COPYRIGHT 2002 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Lewis, Quincy L.
Publication:Black Enterprise
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2002
Words:506
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