It's Milwaukee time! Agricultural Media Summit scheduled for Milwaukee July 31-Aug. 3.The organizers of the Agricultural Media Summit (AMS AMS - Andrew Message System ) invite agrimarketers and publication and other media professionals to join them for the seventh annual professional development conference and trade show to be held in Milwaukee, Wis., July 31-Aug. 3. AMS, the largest gathering of agricultural media professionals in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , is a combined meeting of the American Agricultural Editors' Association (AAEA AAEA American Agricultural Economics Association AAEA African American Environmentalist Association (Washington, Maryland) AAEA American Agricultural Editors Association AAEA Arkansas Association of Educational Administrators ), the Livestock Publications Council (LPC (language) LPC - A variant of C designed ca 1988 to program LP MUDs. ) and The AgriCouncil of the Association of Business Media Companies. The Ag Relations Council (ARC) will hold separate meetings during AMS and participate in AMS events. This year marks a new name for the event, which was formerly called the Agricultural Publications Summit. The new name reflects the changing roles of media professionals who have traditionally worked in publications. "Our members are involved in much more than publications today, including Web sites, radio and television," notes Betsy Freese, AMS chair and livestock editor of Successful Farming. In conjunction with the name change, AMS also launched a new Web site to provide information on AMS, as well as online registration. The Web site is located at www.agmediasummit.com. In recognition of changing media roles, AMS will feature keynote and breakout sessions on media convergence Media convergence is a theory in communications where mass mediums merges together to create a new product offering a variety of the properties of each. Such an example is that of the internet. and its implications for agricultural media. The sessions will be led by Sheila Hamilton, news director of KINK-FM 102 in Portland, Ore., who provides content for print, radio, television and the Internet. In addition to discussing media convergence, this year's professional improvement program covers a broad range of topics designed to provide as much take-home value as possible, says JoAnn Alumbaugh, program committee co-chair. Sessions on magazine design, writing, photography, branding, marketing and advertising trends, and other topics will be led by national and international experts. Besides a full slate Any political party or faction that seeks to form a majority in a parliament or on a board of directors or other responsible body typically must run a full slate if only to demonstrate that they have the capacity to attract the talent to fill every position with some person, even if that of professional improvement sessions, AMS will again feature the InfoExpo trade show, which annually gives companies an opportunity to share their messages and build relationships with those attending the conference. More than 50 groups secured booths for last year's meeting. This year's InfoExpo, as well as many AMS sessions, will be located in the state-of-the-art Midwest Airlines Center The Midwest Airlines Center (formerly Midwest Express Center) is a convention and exhibition center located in downtown Milwaukee, Wisconsin. The center is part of a greater complex of buildings which includes the U.S. , which is connected by a skyway sky·way n. 1. A route regularly used by airplanes; an air lane. 2. An elevated highway. Noun 1. skyway - a designated route followed by airplanes in flying from one airport to another to the convention headquarters hotel, the Hilton Milwaukee City Center. AMS formally gets under way on Sunday, July 31. Afternoon sessions include a magazine design clinic led by Robert Sugar, an internationally recognized design expert, as well as sessions on digital image management and magazine publishing ethics. The kick-off party Sunday night Sunday Night, later named Michelob Presents Night Music, was an NBC late-night television show which aired for two seasons between 1988 and 1990 as a showcase for jazz and eclectic musical artists. at Sprecher Brewery Sprecher Brewery is a brewery founded in Milwaukee, Wisconsin by Randal Sprecher in 1985. Sprecher produces an assortment of beers and sodas. The brewery has since moved to the neighboring city of Glendale in Milwaukee County. will feature food and tasting of 10 European-style and traditional beers and seven gourmet sodas, capped off by the third appearance of musical sensations Quasimojo and Friends (a band made up of AAEA members). Many attendees will participate in the 4th Annual AMS Golf Open, which will be played in the morning on Monday, Aug. 1, at Western Lakes Golf Club in nearby Pewaukee. Also on Monday, Aug. 1, attendees will be treated to sessions on writing, design, photography, time management and consumer food trends led by well-known speakers including Don Ranly, Robert Sugar, Steve Woit, Debbie Norton and a food-trends expert from McDonald's Corporation. The InfoExpo grand opening is scheduled for 4 to 7 p.m., followed by a Taste of Wisconsin event featuring gourmet cheeses and other foods and beverages. On Tuesday, Aug. 2, breakout sessions on writing, photography, design, marketing, career change and financial management will highlight the program. Marketing and publishing topics will include sessions on branding strategies and a discussion on magazine readership highlighting results from a new ABM ABM: see guided missile. ABM - Asynchronous Balanced Mode Agri Council reader survey. Evening features include AAEA and LPC awards ceremonies and a dessert reception. AMS will conclude on Wednesday, Aug. 3, with AAEA and LPC annual meetings and a brunch featuring Suzie Humphreys, a motivational speaker A motivational speaker is a professional speaker, facilitator or trainer who speaks to audiences, usually for a fee. The keynote speech generally takes place either at the beginning of the event, or the close of the event. who has energized thousands of audiences with her wit and wisdom. More information on the Agricultural Media Summit, as well as online registration, hotel and exhibitor materials, is available at www.agmediasummit.com. Information also is available via e-mail from AAEA at ageditors@aol.com or by calling 952/758-6502, or from LPC at www.livestockpublications.com, via e-mail at dianej@flash.net or by calling 817/336-1130. David Hest is on the staff of the American Agricultural Editors' Association and is a marketing communications consultant. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion