It's a Three-Peat ... and More! MGA Entertainment's Bratz Takes Top Honors at Family Fun's Toy of the Year Awards and Toy Wishes' Hot Dozen Presentation.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Lifestyle Editors/Business Editors NOTE TO MEDIA: Multimedia assets available LOS ANGELES--(BUSINESS WIRE)--Oct. 16, 2003 For the third consecutive year since being introduced in 2001, MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor. (2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc. Entertainment's wildly popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. brand, Bratz(TM), has won a Family Fun magazine Toy of the Year Award as well as being placed on Toy Wishes magazine's Hot Dozen list for the fourth time in a row during presentations in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on October 2nd and October 8th, respectively. Toys and consumer entertainment products that have made these lists usually go on to become the most in-demand and hottest sellers of the upcoming holiday shopping season. "I am very proud of our team at MGA for their constant innovation and dedication to creating the coolest new toys, year after year," said Isaac Larian Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
Out of more than 470 toys tested by over 900 kids nationwide, both the Bratz Formal Funk(TM) Runway Disco(TM) playset as well as the Bratz Electric Funk(TM) Krazy-Cool Karaoke(TM) machine nabbed Top Ten Family Fun Toy of the Year Awards, which, according to The Wall Street Journal is "a laurel as coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. in the toy industry as the Oscar is in Hollywood." Family Fun and TOTY staff writer Gregory Lauzon adds, "For both Family Fun editors as well as our hundreds of kid-testers nationwide, it was love at first sight with Bratz(TM). And over the years we've known them, the girls have only gotten better! The Bratz(TM) sense of style, their sassy sas·sy 1 adj. sas·si·er, sas·si·est 1. Rude and disrespectful; impudent. 2. Lively and spirited; jaunty. 3. Stylish; chic: a sassy little hat. , can-do attitude and their innovative playsets have consistently taken top honors in our national Toy of the Year Awards." In addition to these honors, Bratz Wintertime Wonderland(TM) dolls took runner-up in the Ages 5 to 7 Playmates category. For the fourth consecutive issue of Toy Wishes(TM) magazine, the ultimate guide to Family Entertainment published two times a year (Spring and Holiday), a Bratz(TM) product has made the Hot Dozen List, this time for the Bratz Formal Funk(TM) Runway Disco(TM) Playset. As selected by Toy Wishes' Jim Silver and Christopher Byrne, the Hot Dozen regularly indicates which toys you'll be hearing the most about and are likely to show up on children's wish lists. "Bratz continues to be a phenomenon for little girls," says toy and children's lifestyle expert Chris Byrne, AKA The Toy Guy(TM). "The platform for imaginative play around social interaction and fashion reflects precisely what engages and entertains their fans. That's why Toy Wishes continues to recognize their play power with a spot on its semi-annual 'Hot Dozen' lists." The Bratz Formal Funk(TM) Runway Disco(TM) with Nevra(TM) (MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) $100), Electric Funk(TM) Krazy-Cool Karaoke(TM) Machine (MSRP $130), Bratz Wintertime Wonderland(TM) dolls (MSRP $24.99 each) and other exciting products in the Bratz(TM) Fall 03 Collection are available now at mass retail outlets across the US. For more specific product information, please visit online at www.mgae.com and www.bratzpack.com. MGA Entertainment, a Consumer Entertainment Products company, manufactures innovative lines of proprietary and licensed products, ranging from special feature and mini dolls to hi-tech radio controlled vehicles. Bratz(TM), The Girls with a Passion for Fashion(TM) were introduced in June 2001, and have since become one of the world's premier toy lines and girls' lifestyle brands. The brand is also noted for having won the Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. (TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. ) People's Choice Toy of the Year Award in 2002 and 2003. With over 130 licensees worldwide, Bratz(TM) brings together innovative companies with cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and more. A Bratz DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. feature will be released in 2004, with plans for a feature theatrical release in late 2005. (TM) & (C) 2003 MGA Entertainment. Bratz and all related logos, names and distinctive likenesses are the exclusive property of MGA Entertainment. All rights reserved.(TM) Note: Photos available at URLs: http://www.businesswire.com/cgi-bin/photo.cgi?pw.101603/bb3 http://www.businesswire.com/cgi-bin/photo.cgi?pw.101603/bb3a http://www.businesswire.com/cgi-bin/photo.cgi?pw.101603/bb3b |
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