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It's Vegas, baby, and it's eating L.A.'s lunch.


L.A. has battled with Washington over federal funding, with Canada over filming movies, with Sacramento over fixing our roads and schools, with China over appropriating our factory jobs, with the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 over bringing back pro football, and with East Coasters over our purported vacuity va·cu·i·ty  
n. pl. vac·u·i·ties
1. Total absence of matter; emptiness.

2. An empty space; a vacuum.

3. Total lack of ideas; emptiness of mind.

4.
.

Add one more to the list: Vegas.

America's Sin City is swiping our finest collections of vintage wines, our highest-quality produce and our most celebrated chefs, all in the pursuit of becoming a gastronomic gas·tro·nom·ic   also gas·tro·nom·i·cal
adj.
Of or relating to gastronomy.



gastro·nom
 capital.

Actually, it's already happened. Most every celebrity chef In its strictest sense, a celebrity chef is a someone who has become well-known for his/her cooking. The first historical personality that fits this description is Martino da Como but in practical terms the term grew in popularity during the 1990s.  this side of the Food Network has established an outpost in the Nevada desert. There's Emeril Lagasse Emeril John Lagasse (born October 15 1959, Fall River, Massachusetts, U.S.) is an American celebrity chef, restaurateur, television personality, and cookbook author. A regional James Beard Award winner, he is perhaps most notable for his Food Network shows Emeril Live  and Wolfgang Puck, of course, but also Alain Ducasse, Daniel Boulud, Charlie Palmer, Thomas Keller and Jean-Georges Vongerichten. Prices are predictably outlandish, but this is Vegas, after all, where there's no shortage of high-rollers happy to pull out a grand for dinner. All in a night's work.

For those of you who have yet to take the place seriously, it's time to wake up. As the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 noted the other week, the "Vegas effect" threatens to leave L.A. in the dust.

Or perhaps you didn't catch September's Bon Appetit magazine that named as its top 5 restaurant cities New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, San Francisco, Chicago, New Orleans (pre-Katrina) and, yes, Las Vegas. "Not that long ago, with some of these star chefs rarely crossing Nevada state lines to tend to business, big checks at the end of the meal often came with big disappointments," the magazine noted. "But nowadays, the Las Vegas dining room experience dazzles."

And what about L.A.? "It is a little weird that our home base doesn't have as high a profile as it did in the late '70s and '80s," writes Editor-in-Chief Barbara Fairchild, who noted diplomatically that "L.A. is in a mellow zone right now."

That hurts. But it's probably true. A bunch of high-end eateries have fallen by the wayside in recent months, among them the Four Oaks in BelAir, Citrine citrine

Transparent, coarse-grained variety of the silica mineral quartz. Citrine is a semiprecious gem that is valued for its yellow to brownish colour and its resemblance to the rarer topaz.
 in West Hollywood, Granita gra·ni·ta  
n.
A granular dessert ice with a sugar-syrup base, usually flavored with fruit purée, coffee, or wine.



[Italian, from feminine past participle of granire, to make grainy, granulate
 in Malibu and Aubergine (jargon) aubergine - A secret term used to refer to computers in the presence of computerphobic third parties.  in Newport Beach.

Beyond those closings are the dearth of openings--certainly the kind of openings that get written up in magazines like Bon Appetit as being fresh and creative and exciting. L.A.'s dining malaise must have local foodies gnashing their teeth at how the restaurant scene has devolved into over-priced steak houses and indistinguishable trattorias.

Should the rest of us care about any of this? Well, sort of. Los Angeles prides itself on being a tastemaker taste·mak·er  
n.
One that determines or strongly influences current trends or styles, as in fashion or the arts.
 for the rest of the country and when the action starts happening somewhere else, there is a loss that's more tangible than it might appear.

Consider what happened to the local advertising industry, which 20 or 25 years ago was considered among the most creative in the world--much of it the work of several local independent shops. It was where some of Apple Computer's most memorable ads were created.

And then, stuff happened--the industry went through a massive consolidation in which those local agencies were gobbled up, a few high-profile campaigns fell fiat, and several big-name players left town. By the 1990s, Los Angeles was no longer a very big deal at all.

It's not that good advertising isn't practiced here--it's just that much of it is process-driven and anonymous, a little like the restaurant scene.

I am not a big fan of Las Vegas, but there can be no denying that it has a vibrancy Los Angeles sorely lacks. Sooner or later, that shortfall has to have an effect, whether it's Asian tourists skipping L.A. for the desert, or talented techies spurning job offers because they don't want to relocate here or up-and-coming restaurateurs shuttering their establishments because not enough diners are willing to brave the traffic.

The stories might all seem disparate and yet they're all strangely interconnected. In a world loaded with competitors, L.A. is having a tough time keeping its customer base. And once they're gone, it's tough to bring them back.

Mark Lacter is editor of the Business Journal. He can be heard every Tuesday morning at 6:55 and 9:55 on KPCC-FM (89.3).
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:restaurant industry
Comment:It's Vegas, baby, and it's eating L.A.'s lunch.(restaurant industry )
Author:Lacter, Mark
Publication:Los Angeles Business Journal
Article Type:Column
Geographic Code:1U9CA
Date:Dec 5, 2005
Words:694
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