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It's Sexy, It's New ... and Every Woman on Your List Wants It, Says Hair Care Down There.


Business Editors

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 20, 2003

Wish you knew what the women in your life really want this holiday season? The folks at a cutting-edge company called Hair Care Down There know: Women want to feel sexy, look better and have a little fun. Taking this knowledge to heart, HCDT HCDT Human-Centered Design Tools  created something that didn't exist anywhere else: The Ultimate Shaving Kit. Expressly designed to pamper pam·per  
tr.v. pam·pered, pam·per·ing, pam·pers
1. To treat with excessive indulgence: pampered their child.

2.
 and beautify the bikini area, the kit features exclusive shaving formulas, uniquely crafted shaving tools and exciting decorations. The kit isn't just the best of its kind; it's the first and only below-the-belt beautification beau·ti·fy  
tr. & intr.v. beau·ti·fied, beau·ti·fy·ing, beau·ti·fies
To make or become beautiful.



beau
 system available to women anywhere.

The question isn't "who needs the Ultimate Shaving Kit," but rather "who doesn't?" A survey of 1,380 women on the Hair Care Down There website found that 93% of women between the ages of 18 and 44 are already grooming down there, and 85% of those women are shaving. Before HCDT, hair removal was a chore (oftentimes a painful one). For women who own the Ultimate Shaving Kit, taking it off is an activity that's not only painless but actually fun, one that produces amazing results.

The ideal gift for any woman, the Ultimate Shaving Kit comes with a beautifully illustrated 32-page guide, explaining precisely how to create several bikini area styles (including the popular heart and landing strip). Stencils (included) help women create the looks flawlessly, and an exclusive trio of shaving formulas guarantee the smoothest shave possible. The kit also features adhesive Bindi Bindi can mean: Jayy.
  • Bindi (decoration), a forehead decoration, often a red dot, mostly worn by women in South Asia
  • Bindi, a slang term for the Mumbai/Bombay dialect of Hindi, or Bambaiya Hindi
  • Bindi (plant), also known as bindii or
 Jewels that give any look a sexy, surprising twist.

In addition to the "fun stuff," the Ultimate Shaving Kit comes packed with all of the shaving necessities, including special safety scissors, a tiny clear comb and brush, a razor and a two-sided mirror, all perfect for that delicate area. Everything comes stashed in a hip, waterproof Carry-All that's discretely logo-free.

Customers aren't just loving the Ultimate Shaving Kit; they're spreading the word. Men are buying it for their wives and girlfriends, women are giving it to their friends and sisters -- and of course, they're buying it for themselves. "The Hair Care Down There Ultimate Shaving Kit is a Godsend god·send  
n.
Something wanted or needed that comes or happens unexpectedly.



[Alteration of Middle English goddes sand, God's message : goddes, genitive of God, God
," says Elise, 34. "I've finally gained control of the hair down there." Adds Gwen, 39: "My husband bought me the kit, and now I don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 how I ever got along without it."

A unique blend of practical and playful at the same time, the Ultimate Shaving Kit makes the perfect holiday gift. It's also great for birthdays, anniversaries, engagement and bachelorette parties, Valentine's Day, Mother's Day ... or any time you or someone in your life wants to try something new and exciting. The kit retails for $59, with free shipping on all orders in the continental US placed before December 20, 2003. To really knock her socks off, go for HCDT's stunning holiday giftwrap. Her kit will arrive enveloped en·vel·op  
tr.v. en·vel·oped, en·vel·op·ing, en·vel·ops
1. To enclose or encase completely with or as if with a covering: "Accompanying the darkness, a stillness envelops the city" 
 in shimmering shim·mer  
intr.v. shim·mered, shim·mer·ing, shim·mers
1. To shine with a subdued flickering light. See Synonyms at flash.

2.
 silver taffeta taffeta, cloth, originally silk but now also made of synthetic fibers, supposed to have originated in Persia. The name, derived from Persian, means "twisted woven." Taffeta is in the same class and demand as satin made of silk.  tied with a tasseled ribbon. The special holiday wrap is just $6, and your gift is sure to be the best-looking bundle under the tree.

"I've been waiting for something like the Ultimate Shaving Kit for a long time," says Lynn, 24, an ecstatic Hair Care Down There customer. "And now it's here!"

Visit www.haircaredownthere.com or call 1-800-908-HCDT (4238) for more information or to order.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 20, 2003
Words:555
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