It's No Bull: Salesnet Wins Another Customer Over Salesforce.com.

BOSTON -- RTC Realizes Immediate Results from On-Demand CRM Leader, with Fully Trained and Productive Sales Team within First Three Weeks of Implementing Salesnet

Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, proudly announced that RTC, which focuses on uncovering shopper insights to strategically guide retail design efforts, has chosen to implement Salesnet after a comprehensive search for a CRM solution. RTC is another customer in a succession of wins who has chosen Salesnet's superior on-demand CRM technology over rival Salesforce.com for its ease-of-use, and superior customer service.

"We are a global organization with a very diverse, but overlapping client base and the ability to see across the whole sales cycle was difficult to manage. We knew we needed to get out in front of the sales cycle to see what was coming and when it was going to impact the organization," said Scott Coffman, director of information services of RTC. "We reviewed several hosted products, including Salesforce.com, and decided on Salesnet as it provided the most value to support a successful account management program and is very easy to use. We were also extremely impressed with the Salesnet account team and all of the resources made available to us. Their direct approach to our needs was quite refreshing."

RTC was looking for a rapid deployment with an initial rollout coinciding with their annual sales meeting. Salesnet worked closely with RTC to configure and roll out the new product to its sales team and had them trained and productive within three weeks - just in time for their annual sales meeting. In addition, RTC can immediately take advantage of Salesnet's new upgraded functionality at no extra cost, through the recently announced Salesnet 25th Anniversary Edition, which provides 250 new features and includes new Marketing Automation functions such as Lead Management, Campaign Management, HTML emails, and more.

"We couldn't be more thrilled that RTC chose Salesnet to help with their sales process needs," said Jonathan Tang, president and co-founder of Salesnet. "RTC's choice and our ability to implement and produce a productive sales team within three weeks, further demonstrates Salesnet's dedication and focus on its customers. As you have seen and will continue to see, Salesnet is certainly becoming the Salesforce.com alternative."

About RTC

RTC provides a full spectrum of capabilities with a single focus; the successful activation of retail space. From research and strategy through conceptual design and development, engineering and prototyping, testing, manufacturing, implementation and over management, the company offers a continuum of services that deliver profitable results for retailers and brand marketers.

RTC has been honored in significant national and international retail design industry publications and competitions, including POPAI, Design of the Times and the National Association of Store Fixture Manufacturers. More significant are the accolades RTC received directly from its clients. Being recognized for the quality of its products and services by clients like Procter & Gamble (The Pinnacle Award) and achieving Strategic Partner, Preferred Vendor and Core Supplier status with companies like Nike, Federal Express, Procter & Gamble and Toys"R"Us demonstrates the company's continued efforts to improve processes, people, products and services that are valued where they matter most. More information on RTC can be found at: http://www.rtc.com/rtcind.nsf

About Salesnet

Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, delivers solutions that empower companies to sell more. Since 2000, Salesnet's hosted CRM solutions have served as proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Sovereign Bank, GreenPages, and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), integration-as-a-service(TM), and administration-as-a-service(TM) to offer products and services designed to drive the fastest ROI in the CRM industry. In addition, Salesnet's exclusive Customer Success Roadmap strategy is aimed at driving ongoing business value with on-demand CRM. Salesnet, headquartered in Boston, provides additional information on its products and services at: www.salesnet.com.