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Isuzu Commercial Truck Establishes Distributor in Canada.

CERRITOS, Calif., April 16 /PRNewswire/ -- Beginning this year, commercial vehicle customers throughout Canada will be able to purchase and have serviced the Isuzu industry-leading line of class 3 - 5 low cab forward The term cab forward refers to various rail and road vehicle designs which place the driver's compartment substantially further towards the front than is common practice. Locomotives  medium duty trucks.

Isuzu Commercial Truck of America, Inc. has established Isuzu Commercial Truck of Canada, Inc., a distributor for its operations in Canada. The new company, ICTC ICTC Indiana County Technology Center (Indiana, Pennsylvania)
ICTC Isabella County Transportation Commission (Michigan)
ICTC International Cities, Town Centres and Communities (Australia) 
, will import and sell Isuzu commercial vehicles and provide parts and service support -- strengthening its overall sales and service network in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

"Establishing the Isuzu brand in Canada will give us the opportunity to offer great trucks in a growing market, giving customers more choices when it comes to selecting the right truck for their business," said Makoto Kawahara, President of Isuzu Commercial Truck of America. "We're excited to share our products and philosophy of customer service with commercial truck buyers in Canada."

Isuzu brings to Canada the best-selling cab-over brand in the U.S. since 1986. Of the nearly 400,000 Isuzu-built diesel trucks sold in North America since 1984, more than 83 percent are still registered and in service.

An Isuzu distributor in Canada will offer direct sales and service support, giving Canadian customers greater access to top-selling Isuzu trucks and award-winning customer service. Previously, Isuzu-built LCF LCF - Logic for Computable Functions  vehicles were available in Canada only as GMC GMC

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 W-Series-branded trucks.

"Customers may have been familiar with our products, but not the Isuzu brand," said Kawahara. "With ICTC, the Isuzu brand will strengthen an already well-established and respected product."

Isuzu Motors Limited plans to boost and strengthen its sales organizations, aiming to expand overseas sales of its commercial vehicles. In Canada, the plan is to further increase sales by establishing an Isuzu network of dealers, in addition to the existing sales network of GMC W-Series dealers. The vehicles will be imported by ICTC from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and marketed through a sales network of local dealers.

ICTC is capitalized at one million Canadian dollars (approximately 100 million yen) and is 100-percent held by Isuzu Commercial Trucks of America, Inc., the U.S. subsidiary of Isuzu Motors Limited in Japan. ICTC will have offices in Toronto.

The Canadian commercial truck market for classes 3-7 is approximately 16,000 units, of which the Low Cab Forward segment represents about 14 percent. Sales of the Isuzu product badged as the GMC W-Series, sold by GMC Commercial Dealers in Canada, were 700 units in 2006. The new company will sell both gas and diesel low-cab forward trucks in classes 3-5. Projected 2007 sales for the combined GMC and Isuzu networks is 1,000 units, with a goal of 2,000 by 2010.
  Isuzu Commercial Truck of Canada, Inc.

  Established      April 2007 (Start of sales: June 2007)
  Location         Toronto, Ontario
  Capital stock    1 million Canada dollars (105 million yen)
  Shareholders     Isuzu Commercial Truck of America, Inc.: 100%
  Main business    Import and sales of Isuzu vehicles and parts in Canada

  Isuzu Commercial Truck of America, Inc.

  Established      May 2003
  Location         Cerritos, California
  Capital stock    25,500 US dollars (book value)
  Shareholders     Isuzu. 80% and Itochu Automobile America: 20%
  Main business    North America Operations Control of Isuzu commercial
                   vehicles, import and wholesale of the commercial
                   vehicles, and import and supply of the components

CONTACT: Todd Bloom, Vice President, Marketing of Isuzu Commercial Truck of America, Inc. +1-562-229-5283 or; or Cindy Kamerad of Hass MS&L Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  for Isuzu Motors Limited, +1-248-458-8372 or
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Publication:PR Newswire
Date:Apr 16, 2007
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