Issues to Prepare You for the Future.Imagine that you could look into the future and know exactly what issues you'll face and what skills you'll need. Would you feel prepared? Poised for success? Recently the IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community Research Foundation Think Tank gathered in Seattle, Wash., to identify emerging issues that communicators will face in the future, and to propose focused, comprehensive studies that will give them tools and information to help them deal with these emerging issues. The Think Tank, consisting of 12 senior communicators, researched the environmental scan conducted by the Foundation, other publications and resources to identify these issues. After an intense day of critical thinking, constructive debate and discussion in depth, the Think Tank generated more than 60 specific topics that will affect communicators in the next century. Though the primary purpose of identifying these topics was to propose new research by the IABC Research Foundation, the list provides insight to help you prepare for the next generation. Top Three Topics Three topics identified by the Think Tank had immediate and broad appeal and will be the subject of Research Foundation studies in 1999-2000: 1) Managing the Cultural Effects of a Merger Mergers and consolidations will continue to dominate global commerce in the years ahead, raising questions about how to assimilate as·sim·i·late v. 1. To consume and incorporate nutrients into the body after digestion. 2. To transform food into living tissue by the process of anabolism. two corporate cultures, the role communicators play, and what factors lead to success or failure. 2) Future of the Formal Communication Function As growing companies wonder when it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to establish a formal communication function, large and well-established organizations are breaking up the function and abandoning formal communication. Sorting out the most appropriate role for formal communication in diverse and dynamic organizations is the subject of the second study. 3) Communicators' Role in Knowledge Management Organizations are struggling with how to make the most of their ephemeral Temporary. Fleeting. Transitory. human capital and knowledge. Communication, technology and the company culture are probably the most influential elements of effective knowledge management. What knowledge management is, its effect on the bottom line and the relationship between information technology staff and communication professionals are critical issues to be discussed by an IABC Research Foundation expert panel in February 2000. Priorities Identified Return on investment, information overload A symptom of the high-tech age, which is too much information for one human being to absorb in an expanding world of people and technology. It comes from all sources including TV, newspapers, magazines as well as wanted and unwanted regular mail, e-mail and faxes. , and access to technology continue to be top priorities for communicators. Though they were not selected as research topics this year, they remain critical issues for communicators. The environmental scan covers all of these topics, showing that there will be continuing pressure to develop a formula for calculating the return on communication investment and business models that tie communication directly to business results. The IABC Research Foundation's "Comparative Study of Communication Competence and Business Success," previewed at the 1999 IABC international conference, also looks at communication's contribution to the bottom line. Other Important Issues More than 50 other issues that merit further exploration also were identified. About half of these related to two broad topics: communicating in non-traditional organizations, and skills and competencies communicators need in the future. These 50 or so are listed here for you to map out your route to the future. * Communication in new, changing or non-traditional organizational structures  This article has no lead section.To comply with Wikipedia's lead section guidelines, one should be written. * "Gold Collar Gold collar may refer to
* Effects of a distributed, or virtual, work force * Building organizational communities through communication * Redefining effective work environments to build relationships that tap employee competencies * The effect of internal information flow on trust, empowerment and the communication environment * Outsourcing as a business strategy * Effects of integrated marketing communication on employees, investors and publics other than customers * How other departments/functions support the communication strategy * Reporting relationships and ways to organize departments * Skills/competencies for communicators * Impact of mentors on career success * Changing roles for communicators -- technology, business strategists * Aligning communicators with information technology (IT) professionals; bridging gaps between these groups * Communication as a management function * Intergenerational conflicts An intergenerational conflict is either a conflict situation between teenagers and adults or a more abstract conflict between two generations, which often involves all inclusive prejudices against another generation. within organizations * Advanced degree needs and career opportunities in communication * Personality traits that make communicators most successful * Knowledge and competencies communicators need to work across cultural borders * Negotiation skills * Communication during a crisis * Organizational culture This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . and the corporate brand * Becoming a learning organization * Top leadership's role in successful corporate communication * Communication's contribution to reputation, brand, service and other intangible assets Intangible Asset An asset that is not physical in nature. Notes: Examples are things like copyrights, patents, intellectual property, and goodwill. These are the opposite of tangible assets. * Aligning business objectives with causes * Role of the company spokesperson * Effect of pressure groups * Measurement * Valuing intangible assets -- reputation, intellectual capital * Making a business case for communication * Communicating in a multilingual mul·ti·lin·gual adj. 1. Of, including, or expressed in several languages: a multilingual dictionary. 2. work place * Multiculturalism multiculturalism or cultural pluralism, a term describing the coexistence of many cultures in a locality, without any one culture dominating the region. as a competitive advantage * Communication trends in "World Two" countries * Issues Management * Annual review of communication trends * Best practices in international public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most David C. Kistle, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , is chairman of the IABC Research Foundation and senior vice president of Padilla Speer Beardsley, Inc., St. Paul St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minn. |
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