Issues and Legislation Affecting Marketing Research Revealed at The Market Research Event.

NEW YORK -- On October 27th at The Market Research Event in San Francisco, hear from CMOR, MRA and IMRO, three market research associations who will debate the regulatory changes, including proactively engaging regulators and legislators to ensure the market research industry's survival. In particular, information about The National Do Not Call and Fax Lists, plus the CAN-SPAM Act of 2004 along with pending legislation will be discussed and debated.

"We are at a pivotal time in the research industry with regard to legislation and regulatory actions. Not only are we seeing more direct regulation of various forms of communication, the specific details and guidelines differ from one form of data collection to another. It is essential that the industry speak with one voice, balancing the needs and characteristics of all forms of research mediums, and that marketing research actively participates in the legislative process," said Bill MacElroy, Past President of IMRO. "This session will help outline CMOR's fine work in bringing many associations together and discuss the strategic goals for ensuring our industry's future."

Other issues that will be discussed at The Market Research Event include:

-- Forces Driving Online Research Today

-- Sampling: Who is Online Today?

-- Quantitative and Qualitative: Can't We All Just Get Along

-- How Trend Influencers Make Ethnography Predictive

-- Conducting Segmentation Research that Matters

-- Maintaining Growth and Strong Financial Results: The Role of Customer Insights

-- Building a Consumer Insights Department from the Ground Up

-- Conducting Global Market Research

-- Market Research Goes Wireless

-- The Future of Media and Advertising

-- Consumer Insights as a Critical Business Partner

-- The Model for Opting Out of the Research Buyer and Supplier Suicide Pact

-- Boosting New Product Success Rates using Evolutionary Technology

-- How RFID will affect the Consumer Marketplace in Years to Come

-- CATI Software: New Advantages to Address Today's Challenges

-- Innovation New Technology Solutions for Collecting and Analyzing Research

-- Creating a Future for Market Research

-- Put the Innovation Back in Market Research

-- Analyzing Ethnographic Data

The Market Research Event is the only event offering the latest and greatest information for becoming an indispensable asset to senior management. All the information is new - new methods, new technologies and new trends impacting the industry.

For more information, visit www.themarketresearchevent.com.

For more information, please contact Adrienne Goldthorpe, Senior Marketing Manager at 212-661-3500 x3056 or [e-mail] or visit www.themarketresearchevent.com. Press passes are available.