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Isbre Holding Corp. - Wins Design Award.


Business Editors

BENSALEM, Pa. & ULVIK, Norway--(BUSINESS WIRE)--March 11, 2002

Isbre Holding Corp. was awarded best label at bottledwaterworld design awards held at the EBWA EBWA European Bottled Watercooler Association  on March 06, 2002 in Ferrara Italy.

The event had a total of 47 entries from 17 countries. The team of judges comprised: Oliver Hood, now involved with redesign of Irish based Oasis Europe water coolers and related products; Andrew Eyes, Group Managing Director of UK and Australia based Blue Marlin Packaging Design with clients including Schweppes, Britvic, and Carlton United Breweries; Zenith International Publishing Managing Editor Bill Bruce, bottledwaterworld Features Editor and softdrinksworld Editor Claire Phoenix and Zenith International Marketing Manager Lulu Laidlaw-Smith.

"Most companies start their design process by first developing a bottle, then they match it with a label. When we started the new Isbre bottle design we used reversed the process. Our water is already trademarked as "The World's Best Drinking Water drinking water

supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g.
"(R), and we then designed a label to enhance the quality of the product. The Isbre See-Thru label displays the water unlike any other label in the market today. We then finished the bottle by molding a glacier glacier, moving mass of ice that survives year to year, formed by the compacting of snow into névé and then into granular ice and set in motion outward and downward by the force of gravity and the stress of its accumulated mass.  inside the bottle, with a mountain ridge around the shoulders and etching etching, the art of engraving with acid on metal; also the print taken from the metal plate so engraved. In hard-ground etching the plate, usually of copper or zinc, is given a thin coating or ground of acid-resistant resin.  matching the base of the bottle as well as the label. To be internationally recognized for our efforts by such seasoned beverage veterans is a great achievement, and we are enormously proud and honored," Isbre's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and Chairman Mr. Bjorn V. Seljevold comments.

The package also includes the "Blaster"(TM) Sport Cap, which is a leak proof cap which eliminates the need to manually open and shut the cap, merely a squeeze of the bottle. More information can be found on the company's web site: www.isbre.com

Isbre Holding Corp. is a producer, distributor and marketer of Bulk Water, Spring Water and bottled water products. Isbre Holding Corp. is in the process of establishing a bottling facility in the Tioga terminal northeast of Philadelphia where water will be shipped in tanker ships directly from its Springs in Norway to the bottling facility and bottled and distributed throughout the North-Eastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Cautionary Statement Under "Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Statements made in this face sheet contain information about the Company's future business prospects. These statements may be considered "forward looking" and are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by such forward looking statements.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 11, 2002
Words:416
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