Is the Chamber involved? You better believe it! The Detroit Regional Chamber is definitely 'getting in the game'.The Chamber is an active member of the Image TAG (Tourism Action Group) of the Detroit Metro Convention & Visitors Bureau. TAG has developed a local informational campaign designed to inspire residents of Southeast Michigan Southeast Michigan, also called Southeastern Michigan, is a region in the Lower Peninsula of the U.S. state of Michigan that is home to a majority of the state's businesses and industries, and is home to slightly over half the state's population. to "Get in the Game" and be a part of the excitement of the All-Star Game An all-star game is an exhibition game played by the best players in their sports league. The players are often chosen by a popular vote of fans of the sport and the game often occurs at the halfway point of the regular season, although this is not the case for some all-star games , the Super Bowl and a number of other major events taking place in Detroit. Launched in January, the campaign is now in full gear. In March, the Chamber and Detroit Renaissance hosted around 75 of their board members (and the Chamber's Gold and Silver members) at a campaign kick-off breakfast at the Detroit Athletic Club The Detroit Athletic Club, sometimes called the DAC, is a very exclusive athletic club in the heart of Detroit's theater, sports, and entertainment district designed by Albert Kahn and inspired by Rome's Palazzo Farnese. for HR and/or marketing staff. Campaign representatives talked about ways to incorporate the campaign brand into corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. plans and marketing efforts, such as payroll/billing stuffers, volunteer opportunities, screen savers Screen Savers may refer to:
In an effort to keep the momentum building, the Chamber's Aug. 18 membership reception will be themed "Get in the Game" and will include a booth featuring literature, merchandise and ideas for other Chamber members to "get in the game." Melanie Davis, vice president of Marketing & Communications, will continue to work with the Image TAG in the months leading up to the All Star Game, Super Bowl XL and well beyond to continue the grassroots communication about the great things our city and region have to offer. Kathleen Owsley, the Chamber's senior director of market development, is a member of the Detroit Regional Gateway Advisory Council, which is working on an I-94 beautification beau·ti·fy tr. & intr.v. beau·ti·fied, beau·ti·fy·ing, beau·ti·fies To make or become beautiful. beau project to get businesses and residents along the corridor to prepare for visitors to the Super Bowl and other events. More than 40 business people attended a workshop in March to learn more about this project. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion