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IronPort Systems Chooses Market2Lead Automated Marketing Solutions.


Hosted Web Form and Email Systems Improve Profiling, Nurturing of Prospects, Free Staff for Strategic Activities

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- Market2Lead, a software-as-a-service (SaaS) provider of B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 automated marketing solutions that accelerate demand and revenue growth, announced today that IronPort Systems[R] Inc., a leading Internet gateway (1) See cable/DSL gateway.

(2) A router or server that converts IP packets to IPX, AppleTalk or some other non-IP format and vice versa. It is used to connect non-IP networks to the Internet.
 security provider, has chosen Market2Lead's products to enhance the quality of its sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s).  and increase the effectiveness of its marketing and sales staff.

Shortly after implementing Market2Lead's Turbo Web2Lead - a hosted web form data capture system that enables users to deploy custom web forms that integrate seamlessly with salesforce.com - IronPort upgraded to Market2Lead Gold Edition - a system that adds the ability to automatically nurture prospective customers with carefully timed, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 email messages.

Jason Fass, online marketing manager for IronPort Systems, said, "Market2Lead packs a ton of features into a small package and at a great value to any marketing organization. Implementing Market2Lead is an easy decision for any company that is serious about maximizing the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  in its marketing campaigns."

Geoff Rego REGO Reinventing Government
REGO Renewable Energy Guarantee of Origin (UK) 
, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Market2Lead said, "We are pleased to help IronPort improve the quality of its sales leads while freeing its marketing staff from time-consuming back-end work on its Internet campaigns. The fact that IronPort quickly upgraded from Turbo Web2Lead to our Gold Edition product is a testament to the value of our products and the quality of the service our staff provides."

Fass added, "The availability of the Market2Lead team and the support its members provide is a major reason we chose Market2Lead. It was evident even before we bought the product. The Market2Lead team made the implementation smooth and did a great job of getting us up and running with minimal resources from our end."

Market2Lead Gold Edition, targeted at power users in the enterprise, is a results-oriented solution that drives a quick return on marketing investments. It features patent-pending prospect interaction technologies that handle 80-90% of the marketing effort, freeing sales and marketing staff for strategic, high-value activities. Gold Edition automates and integrates key marketing and sales functions such as lead nurturing, precision targeted marketing, behavioral observations, personalized web response forms, dynamic and static segmentation and response management. As a result, companies gain deeper, higher-quality prospect data, which is leveraged in Market2Lead's advanced marketing automation engine to accelerate demand, reduce costs and drive revenue growth.

About IronPort Systems

IronPort Systems, Inc., headquartered in San Bruno, California San Bruno is a city in San Mateo County, California, United States. The population was 40,165 at the 2000 census.

The city is adjacent to San Francisco International Airport. Geography
San Bruno is located at  (37.
, is a leading Internet gateway security provider for organizations ranging from small businesses to the Global 2000. The company has developed a family of security gateway appliances, including the IronPort C-Series email security appliances Security appliances protect computer networks from unwanted data traffic, intruders, email spam, enforce policies, and may also be used to create and manage VPNs. There are a number of types of security appliances. , and the IronPort S-Series Web security appliances. All IronPort[R] application-specific appliances offer breakthrough performance, and utilize SenderBase[R], the world's largest email and Web threat detection network and database. IronPort provides high-performance, easy-to-use and technically innovative products for those faced with the monumental task of managing and protecting their mission-critical networks from Internet threats. To learn more about IronPort products and services, visit: www.ironport.com.

About Market2Lead

Market2Lead Inc. is a leading provider of automated marketing solutions. The company's unique focus on the inbound leg of marketing campaigns and its patent pending prospect interaction technologies enable sales and marketing professionals to gather deeper, high quality prospect data, which is leveraged in Market2Lead's advanced marketing automation engine to accelerate demand, lower costs and drive revenue growth. Market2Lead is an Oracle partner and a certified software partner of salesforce.com. The company is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California.  with a technology development center in India. For more information, please visit www.market2lead.com.

[c] 2006 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 12, 2006
Words:649
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