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Irish Rehab Lotteries to Launch on Parlay Bingo through NMLS.

OAKVILLE, Ontario -- Rehab Lotteries to launch in Ireland powered by New Media Lottery Services and Parlay Entertainment

Parlay Entertainment Inc. (TSX VENTURE:PEI)(PINK SHEETS:PRYNF), the world's leading supplier of Internet bingo solutions, is pleased to announce that it has completed a software license agreement with New Media Lottery Services, Inc. (NMLS) who will launch an online bingo game as an expansion of the Irish Rehab Lotteries' existing online lottery site.

John McGuire, Managing Director for Irish Rehab Lotteries has said of the launch, "It is undoubtedly the most serious attempt yet in this country to use the Internet to generate fundraising income for good causes.

"Internet usage is showing rapid growth in Ireland with 40 per cent of all Irish homes now having web access and of all Irish adults, some 38 per cent are now purchasing from home on the Internet," continued Dr. McGuire. "This medium is ideal for the distribution of new and fun lottery products, and we are confident that this channel will raise significant funds for our training, employment, health and social care services to people with disabilities and those who are socially disadvantaged."

"For many, many years land-based bingo has been tied to charitable causes," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment. "We are very pleased to be working with NMLS and Rehab Lotteries to further their causes through an online channel. Bingo will provide an excellent community-based environment to the existing lottery games, and bingo players can be proud they are helping out such a good cause."

About New Media Lottery Services, Inc.

New Media Lottery Services was created to provide technology and management solutions to government authorized lotteries including the charitable and sports lottery industries. NMLS provides systems support, game content and expertise to lotteries in order to take advantage of new media product sales opportunities.

About The Rehab Group

The Rehab Group is an independent not-for-profit organisation working for social and economic inclusion among people with disabilities and others who are marginalised. Each year more than 60,000 people access training, employment, social care and commercial services in the Group's network of some 200 centres across Ireland and the UK. Rehab has NGO status to the United Nations and has participated in development projects that have benefited 8,000 women in Kenya as well as hundreds of schoolchildren in the South African township of Soweto. Rehab Lotteries, a division of The Rehab Group, provides funds to develop the range of services delivered by the Irish Group.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product, offering a best-in-class suite that features 75-number and 90-number bingo, lottery and casino entertainment software. With its depth of industry experience and a comprehensive range of products and services, Parlay offers business solutions to fit every need. Parlay has a seven year proven track record built on the success of our clients: in 2004, more than 1,850,000 paying players enjoyed the experience of playing Parlay games on our licensees' gaming websites. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the internet", with other Patent applications pending in other countries

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Parlay Entertainment Inc. (PINK SHEETS:PRYNF) (TSX VENTURE:PEI)
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Publication:Business Wire
Date:Jun 23, 2005
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