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Irish Cosmetics Market Worth an Estimated EUR 112.2 Million According to New Report.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67691) has announced the addition of Women's Cosmetics in Ireland 2007 to their offering.

The market has been very active in terms of new product development which is primarily directed at women under the age of 30. Added skincare benefits, offered by luxury goods, are encouraging consumers to trade up to avail of these benefits and boosting retail sales.

Factors such as the growing numbers of women in employment are increasing the demand for cosmetics as women strive to take care of their appearance and self-presentation due to increasing pressure from society dictating what women should wear and how they should look.

Introduction and Abbreviations

Definition

Geographical, national and regional definitions

Conversion factors

BMRB Target Group Index sample sizes

Socio-economic definitions

Abbreviations

Summary of Key Findings

Cosmetics market worth an estimated EU112.2 million

Growth of female employment boosts cosmetics market

Celebrity endorsements driving growth

Fashion trends impact cosmetics market

At least seven in ten women using foundation and lipstick

New product development taking lead from skincare market

Market Drivers

Key points

The health of the economy

Figure 1: Health of the economy, percentage growth, RoI and NI, 2002-06

Growing levels of PDI boost retail sales

Figure 2: PDI per capita, RoI, NI and UK, 2001-05

Population shifts in NI

Figure 3: Female population, NI, by age, 2001-11

Population shifts in RoI

Figure 4: Female population, RoI, by age, 2001-11

Employment patterns

Figure 5: Unemployment statistics, NI and RoI, 2000-05

Women in employment

Figure 6: Employment, by usual hours worked, by gender, RoI, 2000 and 2005

Figure 7: The full-time and part-time split of employees, by gender, NI, 2006

Demand for cosmetics continues to grow...

Figure 8: Coloured cosmetics used in the last 12 months, NI, 2001-06

...and a similar situation in RoI

Figure 9: Coloured cosmetics used in the last 12 months, RoI, 2001-06

Expenditure on cosmetics

Figure 10: Women's expenditure on cosmetics, NI and RoI, 2003 and 2006

The youth factor

Figure 11: Women's attitudes towards personal appearance, NI and RoI, 2006

Fashion and celebrity influences

Variety and range of products on the market

Seasonality/gifts market

Market Size

Key points

Retail sales of cosmetics, all Ireland

Figure 12: Retail sales of cosmetics, all Ireland, 2000-05

Retail sales of cosmetics, Northern Ireland

Figure 13: Retail sales of cosmetics, NI, 2000-05

Retail sales of cosmetics, Republic of Ireland

Figure 14: Retail sales of cosmetics, RoI, 2000-05

Market Segmentation

Five key points

Figure 15: Segmentation of cosmetics market, all Ireland, 2005

Breakdown of cosmetics market, NI and RoI

Figure 16: Breakdown of cosmetics market, NI and RoI, 2005

Figure 17: Segmentation of cosmetics market, NI and RoI, 2005

Technology at the forefront of NPD

Face make-up taking lead from skincare market

Emphasising the eyes

Lip glosses affecting demand for lipstick

Nail make-up sector quite sluggish

Supply Structure

Key trends

Avon

Chanel

Figure 18: Chanel colour cosmetics brands

Clarins Group

Coty Inc.

Figure 19: Coty Colour cosmetics brands, 2006

Elizabeth Arden Inc.

Estee Lauder

Figure 20: Estee Lauder colour cosmetics brands

L'Oreal

Figure 21: L'Oreal colour cosmetics brands

LVMH - Mo[R]t Hennessy Louis Vuitton

Figure 22: LVMH colour cosmetics brands, 2006

Procter & Gamble

Revlon Inc.

Oriflame

PPR

Own-label brands offered by retailers

Boots

Marks & Spencer

Tesco

Distribution

Key points

Leading suppliers of cosmetics in NI and RoI

Figure 23: Leading cosmetics retailers, NI and RoI, 2006

Pharmacies/chemists

Department stores

Variety/general stores

Grocery retailers

Home shopping

Figure 24: Members of the Direct Selling Association, RoI, 2005

New Product Development

Colour cosmetics fast facts

Figure 25: Top five cosmetic product categories, positioning claims and package material, NPD, RoI, Jan 2005-Dec 2006

Face Powder

Key trends

Eye make-up

Key trends

Foundation

Key Trends

Lip make-up

Key Trends

Nail Make-up

Key trends

The Consumer

Key points

Figure 26: Penetration of colour cosmetics, NI and RoI, 2003 and 2006

Blushers and highlighters

Figure 27: Usage of blushers and highlighters, NI and RoI, by age, socio-economic group, marital status and working status, 2003 and 2006

Weight of usage

Half of those surveyed use blushers and highlighters in NI

Non-users account for larger percentage than users in RoI

Figure 29: Weight of usage of blushers and highlighters, RoI, by age and socio-economic group, 2006

Eye make-up

Figure 30: Usage of eye make-up, NI and RoI, by age, socio-economic group, marital status and working status, 2003 and 2006

Six in ten in NI use eye make-up

Figure 31: Weight of usage of eye make-up, NI, by age and socio-economic group, 2006

A quarter of women in RoI are light users of eye make-up

Figure 32: Weight of usage of eye make-up, RoI, by age and socio-economic group, 2006

Face powder

Figure 33: Usage of face powder, NI and RoI, by age, socio-economic group, marital status and working status, 2003 and 2006

Women aged 65+ are most likely to be heavy users of face powder

Figure 34: Weight of usage of face powder, NI, by age and socio-economic group, 2006

Women most likely to be light users of face powder in RoI

Figure 35: Weight of usage of face powder, RoI, by age and socio-economic group, 2006

Foundation

Figure 36: Usage of foundation, NI and RoI, by age, socio-economic group, marital status and working status, 2003 and 2006

Seven in ten women use foundation in NI

Figure 37: Weight of usage of foundation, NI, by age and socio-economic group, 2006

Less than 10% of women are heavy users of foundation in RoI

Figure 38: Weight of usage of foundation, RoI, by age and socio-economic group, 2006

Lipstick

Figure 39: Usage of lipstick, NI and RoI, by age, socio-economic group, marital status and working status, 2003 and 2006

Some 27% of women use lipstick more than once a day

Figure 40: Weight of usage of lipstick, NI, by age and socio-economic group, 2006

Over 80% of women use lipstick in RoI

Figure 41: Weight of usage of lipstick, RoI, by age and socio-economic group, 2006

Nail varnish

Figure 42: Usage of nail varnish, NI and RoI, by age, socio-economic group, marital status and working status, 2003 and 2006

Half of 15-24-year-olds in NI are light users of nail varnish

Figure 43: Weight of usage of nail varnish, NI, by age and socio-economic group, 2006

Three in ten women in RoI are light users of nail polish in RoI

Figure 44: Weight of usage of nail varnish, RoI, by age and socio-economic group, 2006

Expenditure on cosmetics, NI

Figure 45: Expenditure on cosmetics, by age, NI, 2006

Expenditure on cosmetics, RoI

Figure 46: Expenditure on cosmetics, by age, RoI, 2006

Attitudes towards personal appearance

Figure 47: Personal appearance statements, NI and RoI, 2006

The Future

Innovation in technology

Fashion trends continue to speak volumes

Market must respond to needs of older women

Market set to become even more competitive

Channels of distribution

Forecast

Figure 48: Forecast of women's cosmetics market, at current prices, NI, 2005-09

Figure 49: Forecast of women's cosmetics market, at current prices, RoI, 2005-09

Appendix

Figure 50: Women's attitudes towards personal appearance, by country, 2006

For more information visit http://www.researchandmarkets.com/reports/c67691.
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