Irish Broadcaster TG4 Adopts 844/X From Media 100 for In-House Promos; 844/X Editing-Compositing Speed, 10-Bit Quality Vital To Creation Of Deadline-Driven Broadcast Promotions.Business Editors/High-Tech Writers MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--Feb. 11, 2003 Media 100 Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA) MDEA Master Data Exchange Agreement MDEA Methyl Di-Ethyl Amine ), a leading developer of advanced media systems, announced today that Ireland's TG4 is the latest in a growing roster of worldwide broadcasters to purchase the Company's 844/X, the award-winning editing and compositing system, for creating in-house promotions. The state-run television station recently installed 844/X in its promotions department and is already leveraging the performance and quality of the 10-bit system to complete projects in record time. This not only means greater productivity but also greater freedom to experiment creatively with the work they produce. "With 844/X, Media 100 has really looked at what the industry wants and needs and has developed a system perfectly tailored to layer-intensive promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. creation," said John Higgins This article is about the snooker player; for other people named John Higgins, see John Higgins (disambiguation). John Higgins (born May 18 1975, Wishaw, North Lanarkshire) is a Scottish professional snooker player. , Chief Engineer at TG4. "We evaluated a number of well-known editing and compositing systems and concluded that 844/X is the only future-proof solution available today. We see Media 100 very much as a long-term business partner, and 844/X as a system with a clear development path that will grow with us as our business evolves." Higgins is also keen to stress how much 844/X has enhanced the department's workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. , offering tight integration with their mainly QuickTime-based graphics department and resulting in a fast, fluid way of working. This integration enabled the system, which was installed in December, to be used on the entire promo line-up for the channel's Christmas schedule, with stunning results. Commenting on TG4's use of the system, TG4 senior editor Ronan OhEidhin said, "844/X has been a welcome addition to the promos department. It's robust and reliable and gives us some great functionality such as real-time compositing and strong color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. and effects tools. The other really nice thing about 844/X is the real-time speed that lets you see your ideas take shape as soon as they occur to you. With 844/X we have eliminated the need to work through the night when we have a particularly tight deadline." About TG4 TG4 invests over $15M annually in original Irish programming from the independent production sector in Ireland. This investment supports 350 posts in small private sector companies throughout the country. TG4 was established and operates under the statutory umbrella of RTE (1) See runtime engine. (2) (Real-Time Executive) The operating system used in the HP 1000 series. See HP 1000. . TG4 receives a program supply of 365 hours of programming annually from RTE, at no cost to TG4. The channel's energy, vision and emphasis on innovation and emerging talent have won its programs critical acclaim, numerous awards and commendations at prestigious national and international festivals. Its programming has also gained significant sales on the international market for television programs. TG4 is a publisher/broadcaster. The station sources its programs from independent production companies as well as from RTE, the national broadcaster for Ireland. It also broadcasts a range of public service programs in English including live coverage of Dail Eireann, the national parliament. For additional information, visit www.tg4.ie. 844/X Availability and Pricing 844/X systems are available now with prices starting at $24,995 for Media 100 software and hardware. Complete system configurations, including a workstation and high-speed media storage, start at about $40,000 and are available exclusively through authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: 844/X value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. . For more information, or to obtain a comprehensive list of authorized resellers, please call (800) 773-1770 or visit www.media100.com. About Media 100 Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative e·voc·a·tive adj. Tending or having the power to evoke. e·voc  a·tive·ly adv. effects-intensive work on a personal computer. Creative artists and
content design teams around the world use Media 100's Emmy
Award-winning solutions. The Company is headquartered in Marlboro,
Massachusetts. For more information, please visit www.media100.com.
Media 100 and 844/X are registered trademarks of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders. www.media100.com |
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