Ipsos PharmTrends Reports Increase in Aspirin Therapy for Managing Heart Health; More Americans Discover Aspirin Isn't Just for Headaches.Business/Medical Editors PORT WASHINGTON Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y.--(BUSINESS WIRE)--Aug. 6, 2001 With nearly one-quarter of the adult population in the U.S. suffering from hypertension hypertension or high blood pressure, elevated blood pressure resulting from an increase in the amount of blood pumped by the heart or from increased resistance to the flow of blood through the small arterial blood vessels (arterioles). , leading marketing information provider Ipsos-NPD Inc. reports that Americans are increasingly turning to aspirin aspirin, acetyl derivative of salicylic acid (see salicylate) that is used to lower fever, relieve pain, reduce inflammation, and thin the blood. Common conditions treated with aspirin include headache, muscle and joint pain, and the inflammation caused by rheumatic for prevention and/or and/or conj. Used to indicate that either or both of the items connected by it are involved. Usage Note: And/or is widely used in legal and business writing. treatment. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ipsos PharmTrends(r), since 1998 there has been a 12% increase in the number of adults treating and controlling hypertension with either a prescription (Rx) or over-the-counter (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). ) drug. Over 90% of buyers use Rx for hypertension treatment, while only 18% purchase aspirin either in conjunction with Rx therapy or alone. Over the past two years, however, the number of consumers purchasing aspirin for prevention and maintenance of heart health has increased 30% relative to a more modest 11% increase in the Rx buying segment. Among those who are actively seeking treatment, 82% of the hypertension sufferers manage their condition with Rx drug therapy exclusively. Since 1998, the growth of exclusive OTC aspirin therapy to prevent and regulate hypertension has risen to 6% of the consumer base. The remaining 12% purchase both Rx and aspirin for their hypertension treatment. While aspirin therapy has a less important role than Rx treatment regimens, the driving force behind its growth are baby boomers See generation X. between the ages of 35 - 54. This group accounts for 40% of adults purchasing aspirin therapy exclusively for maintenance of heart health and hypertension prevention. "As the population ages, there are increased health concerns and demands for alternative therapies," says Fariba Zamaniyan, manager of PharmTrends client services. "Baby boomers are adopting treatment alternatives and prevention techniques to maintain good health and extend their lives as they near retirement. This important segment of the population is educated, energetic and concerned about their health. Therefore, it's not surprising that they are a driving force behind aspirin therapy for heart health and hypertension management." Consumers are not on their own when it comes to making the decision to use aspirin. Although Rx treatment regimens are the predominant pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. form of therapy prescribed pre·scribe v. pre·scribed, pre·scrib·ing, pre·scribes v.tr. 1. To set down as a rule or guide; enjoin. See Synonyms at dictate. 2. To order the use of (a medicine or other treatment). by physicians today, more and more doctors are recommending aspirin therapy either in conjunction with Rxs or by itself. Over three-quarters of the adults who purchase aspirin for hypertension prevention and/or treatment do so because of their doctor's recommendation. This trend is consistent among baby boomers. Seventy-one percent purchase aspirin for their heart on the recommendation of their doctor, while 65% of those who take aspirin exclusively also do so with their doctor's advice. Generic and private label analgesics Analgesics Definition Analgesics are medicines that relieve pain. Purpose Analgesics are those drugs that mainly provide pain relief. are, not surprisingly, the leading aspirins purchased by consumers over-the-counter. Bayer is the second most frequently purchased OTC brand for hypertension treatment/prevention. St. Joseph's ranks sixth among adults, particularly baby boomers who grew up with the brand for treatment of their childhood ailments and now, as adults, rely on it for sustaining a healthy heart.
Leading OTC Aspirin Brands Purchased for Heart-Health Therapies
RANK PRODUCT
#1 Private label brands (all)
#2 Bayer
#3 Ecotrin
#4 Ascriptin
#5 Excedrin
#6 St. Joseph's
#7 Halfprin
#8 Bufferin
Source: Ipsos PharmTrends
Since more and more Americans are being diagnosed with hypertension, the need to treat the condition and take measures to maintain good health increases as well. Amazingly, not everyone who is diagnosed treats this potentially life-threatening condition at all. In fact, 20% of individuals recently diagnosed with hypertension (past 12 months) report that they do not treat their condition with any type of drug therapy. About Ipsos PharmTrends(R) Ipsos PharmTrends is a syndicated tracking service that monitors purchase behavior on a longitudinal lon·gi·tu·di·nal adj. Running in the direction of the long axis of the body or any of its parts. basis through a consumer panel. Each month, panelists report their Rx and OTC purchases for the treatment of a full spectrum of conditions (general and specific). Monthly tracking data is available from January 1997 forward. For more information about PharmTrends, contact Fariba Zamaniyan, manager of PharmTrends client services at 516-625-2321 or fariba_zamaniyan@ipsos-npd.com or contact Peter Simon Peter Simon may refer to:
About Ipsos-NPD, Inc. Paris-based Ipsos is one of the world's leading market research organizations providing clients with advertising, marketing, media, customer satisfaction, opinion and social research. Founded in 1975, Ipsos now ranks tenth worldwide, with operations in twenty-four countries in Europe, North and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Middle East, Asia and Australia. Ipsos-NPD provides marketers in a wide range of industries with research tools to successfully introduce new products and services plus create growth among existing brands and services. Ipsos-NPD also offers access to U.S.-based and Canada-based consumer panels for custom and tracking research through syndicated and proprietary panels via mail or phone and access to the NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands Online Panel for surveys on the Web. For more information about Ipsos-NPD, visit www.ipsos-npd.com. Ipsos PharmTrends is a registered trademark of Ipsos-NPD, Inc. |
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