Printer Friendly
The Free Library
14,701,494 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Iowa farmer today--read and respected. (Print Perspectives).


Iowa Farmer Today was launched in 1984, during the depths of agriculture's worst financial crisis. Over the past 19 years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 weekly publication has established itself as the preferred source of agricultural news among Iowa farmers.

"And our future is very bright as we continue to serve our 75,000 readers weekly by providing them important ag news and information that affects their farming operations," says Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve.  DeWitt, vice president and publisher of Iowa Farmer Today Publications. "Since our first issue in 1984, we've added several enhancements and products over the years."

Iowa Farmer Today remains the flagship publication of Iowa Farmer Today Publications, a division of Gazette Communications in Cedar Rapids Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , Iowa. Equipment Connection is a monthly publication, which provides a venue for the state's ag machinery and implement dealers to market their inventory, and Midwest Marketer is a weekly publication focused on the cattle industry with subscribers in nine Midwestern states.

In February, Iowa Farmer Today Publications launched its newest publication, American Acreage, a monthly country lifestyle magazine mailed to people living on small farms and acreages in the rural areas surrounding sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 two major metropolitan areas in eastern and central Iowa.

Iowa Farmer Today Publications also offers online services such as Iowafarmertoday.com, Corncam, Soybeancam and Dairycam. In addition, Ourvirtualfarm.com, an online grain marketing advisory service, was launched last fall.

"All of our products are well positioned to take advantage of an ever-changing marketplace," says DeWitt.

AWARD WINNING STAFF

Iowa Farmer Today's nine-member editorial staff has spent the past two decades providing readers with award-winning articles and photography on events and issues affecting the ag industry, including presidential elections, farm legislation, droughts, floods, advances in crop and livestock livestock

Farm animals, with the exception of poultry. In Western countries the category encompasses primarily cattle, sheep, pigs, goats, horses, donkeys, and mules; other animals (e.g., buffalo, oxen, or camels) may predominate in other areas.
 production and the unique aspects of farm families and lifestyles.

Vertical integration and consolidation in agriculture are major issues currently affecting all aspects of agriculture, says DeWitt. And the ongoing debate over biotechnology in agriculture is having a major impact on the way Iowa's farmers do business.

"Iowa Farmer Today's editorial staff strives to report and interpret how these and other issues affect farming to help its readers adapt and grow their operations," says Kevin Blind, Iowa Farmer Today managing editor.

"The staff is committed to presenting practical, relevant and timely news and information that farmers can put to use on their farm," he says.

Their efforts have earned numerous writing, photography and design awards from the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Agricultural Journalists, American Agricultural Editors' Association, Livestock Publications Council and Oscars in Agriculture.

REACHING IOWA FARMERS

The most recent Starch starch, white, odorless, tasteless, carbohydrate powder. It plays a vital role in the biochemistry of both plants and animals and has important commercial uses.  FARMS Iowa Report, conducted in 1999, found Iowa Farmer Today to be the most-read, best-liked and most useful farm publication in the state. Subsequent other surveys continue to bear that out. A 2002 Readex survey showed 96 percent of Iowa farmers had read at least three of the past four issues they had received.

That loyal readership read·er·ship  
n.
1. The readers of a publication considered as a group.

2. Chiefly British The office of a reader at a university.
 makes Iowa Farmer Today an effective forum for local and national advertisements, says associate publisher Terry Reilly.

"The cornerstone cornerstone

Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to
 of any weekly farm publication is its ability to help local advertisers, and Iowa Farmer Today excels at this," Reilly says. "A classified section, which regularly exceeds 10 pages, shows the confidence placed in Iowa Farmer Today by advertisers."

In addition, Reilly adds, "The excellent four-color capability of our state-of-the-art press allows national and regional advertisers and their agencies to run image and brand campaigns, as well as product ads."

The ability to tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them.

Although the term dates to the thirteenth century, tailor
 the message to readers in each of the four geographic editions allows further targeting of their message with appropriate changes to products and local dealer identification.

"Four separate editions each week give our advertisers the flexibility they need to deliver timely and cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 information to their customers," DeWitt says.
COPYRIGHT 2003 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Agri Marketing
Geographic Code:1U4IA
Date:Apr 1, 2003
Words:619
Previous Article:Rx for reinvigorating an aging product line. (Best of show: specialty).(Pfizer Animal Health Group marketing strategy)
Next Article:Cattlemen's Beef Board. (Association News).(Andy Tucker, Nelson Curry and Alan Svajgr)(Brief Article)
Topics:



Related Articles
PROGRESSIVE FARMER TOUR HEADS TO IOWA.(Brief Article)
Fate of farm magazines: service, new tools rank as keys to success in print media. (Agricultural Publications Summit, LLC).(Brief Article)
Building broadcast relationships. (Farm Broadcast Update).
Changing role of media in agrimarketing. (Agricultural Publications Summit LLC).
Progressive Agriculture Foundation.(Association News)(Brief Article)
Beyond reach and frequency.
Progressive Agriculture Foundation.(Association News)(Brief Article)
AgriMarketing[R] 22ND Annual CAMA Awards presentation.(CHANGE IS ALIVE IN 2005)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles