Ion ad server V4.0.Bluestreak have announced the launch of version 4.0 of its Ion Ad Server Platform. The new enhancements connect audience exposure to advertisements, with their effect on customer actions in ways never before possible with an online ad server. For the first time, it is claimed, media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending will have tools to monitor the rate at which audience reach metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. are achieved and can compare unique audiences delivered between all sites. Enhancements in Ion 4 include: Reach & Frequency-, Media planners can monitor reach and frequency beyond the publisher level down to placement level data from each ad. Ion Ad Server goes beyond numbers of unique visitor data to identify unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. exclusive to each site. By identifying both unique and repeat site visitors, media planners can accurately determine the overall reach of the campaign as well as the exact overlap o·ver·lap n. 1. A part or portion of a structure that extends or projects over another. 2. The suturing of one layer of tissue above or under another layer to provide additional strength, often used in dental surgery. v. between publishers. www.bluestreak.com |
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