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Iomega Joins Forces With Digital Intelligence to Enable Digital Imaging Beyond the PC; Demonstration of Joint Solution at Digital Living Room.

SEATTLE--(BUSINESS WIRE)--June 21, 1999--

Digital Intelligence(TM), a leading developer of embedded digital imaging software for consumer electronics devices, today announced a strategic relationship with Iomega to pursue and promote beyond-PC digital imaging solutions in a wide variety of consumer electronics and information appliances.

Iomega, the recognized leader in smart, portable storage solutions and a key innovator in the burgeoning beyond-PC category, and Digital Intelligence have agreed to team jointly on opportunities from co-marketing to co-development on a global scale. An example of future solutions will be demonstrated at Digital Living Room today and tomorrow in Laguna Niguel, California.

"Digital Intelligence and Iomega have independently been developing the market for digital image-enabled beyond-PC devices, each providing a key piece of the solution." said Bill McCoy, president and CEO of Digital Intelligence. "By cooperating on a variety of levels, our customers will have more tightly integrated offerings, consistent messaging, and promotional potential."

Established in 1998, Iomega's Beyond-PC group has relationships with several manufacturers such as Sega, Lexmark, Microtek, and NEC to add new levels of convenience and functionality to Zip-enabled devices such as printers, scanners, set-top boxes, game consoles and Internet appliances. Current Zip-enabled beyond-PC products include the Lexmark Photo JetPrinter 5770, the Microtek ImageDeck Scanner, and the WebSurfer Pro internet appliance.

"Iomega is committed to enabling beyond-PC devices in the digital imaging space by adding our popular storage products, such as the Zip drive, to compelling product applications like the one Digital Intelligence is demonstrating at Digital Living Room," said David Henry, Vice President and General Manager, Zip/Jaz Product Management at Iomega. "By providing a powerful, compatible, and cost-effective set of tools and technology via Picture IQ, much like Iomega, Digital Intelligence is establishing a clear lead in the digital imaging category. We look forward to a close working relationship with Digital Intelligence in pioneering this exciting new space."

About Picture IQ Technology

Picture IQ is a portable and flexible embedded software technology that quickly brings powerful yet reliable and easy-to-use digital photography into a whole new class of compatible consumer electronics equipment. The technology's device-independent imaging architecture is portable across multiple operating systems and system processors ensuring compatibility among digital imaging solutions. The architecture of Picture IQ also guarantees integration with a manufacturer's existing technologies, bringing products to market quickly and cost-effectively.

About Iomega

Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R) and Click!(TM) drives and disks that help people to organize, manage, create, exchange and share their important information. Used in homes, businesses, government, education and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800/697-8833), or on their Web site at http://www.iomega.com.

About Digital Intelligence

Digital Intelligence, Inc. develops and licenses embedded digital imaging software technology that advances the digital photo and video capabilities and ease-of-use of consumer electronics devices. Digital Intelligence's software is optimized for embedding in a variety of intelligent home appliances including set-top boxes, photo appliances, game consoles, printers, digital cameras and hand-held devices. For more information, visit www.dii.com.

Digital Intelligence and Picture IQ are trademarks of Digital Intelligence Inc. Iomega, Zip, Jaz, and the stylized "i" logo are registered trademarks, and Clik! is a trademark, of Iomega Corporation. All other products, brand names, and trademarks are the property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 21, 1999
Words:566
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